This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Korn Ferry Ignites New Brand

Stocks in this article: KFY

LOS ANGELES, Dec. 3, 2013 /PRNewswire/ -- ­Korn Ferry (NYSE:KFY), a single source of leadership and talent consulting services, today revealed its evolved brand expression. The move marks the most significant brand transformation since Korn/Ferry International was founded in 1969 by Lester Korn and Richard Ferry.

The refreshed brand – which includes a new logo, brand platform and multimedia creative campaign – is designed to mirror Korn Ferry's strategic shift from traditional provider of executive search into broad provider of leadership and talent solutions. 

"Leadership and talent is the single greatest issue on the minds of CEOs and their boards today, which is why Korn Ferry is seizing the opportunity to create the world's preeminent leadership and talent consulting organization" said Gary D. Burnison, CEO, Korn Ferry. "The time had come to boldly enhance our brand to reflect the dynamic, multi-faceted organization into which we have evolved. Korn Ferry is increasingly the bridge between our clients' business and talent strategies."

After an extensive process that included employee interviews, client focus groups and creative exploration, Korn Ferry is introducing the new brand through an all-new corporate website,, updated signage and interior branding for the firm's 80 global offices, and a multimedia creative campaign spanning print, online and outdoor media.

"Our new brand expression is confident, classically modern and rich in meaning," said Mike Distefano, Senior Vice President and CMO, Korn Ferry. " Korn Ferry is making a bold statement about our ability to design, build, attract and ignite talent that will drive dramatic change in the organizations we serve. In the weeks and months ahead, we look forward to introducing our clients, colleagues and shareholders to the full array of what our new brand stands for."

A key expression of the new corporate identity is a contemporized logo, featuring a new monogram that uses a system of lines to represent the firm's ability to bring together the right solutions to invigorate and drive dramatic change in the organizations it serves. A simplified company name (" Korn Ferry") better reflects Korn Ferry's pioneering, energetic spirit, and encourages consistency across our global network of offices.

About Korn Ferry At Korn Ferry, we design, build, attract and ignite talent. Since our inception, clients have trusted us to help recruit world-class leadership. Today, we are a single source for leadership and talent consulting services to empower businesses and leaders to reach their goals. Our solutions range from executive recruitment and leadership development programs, to enterprise learning, succession planning and recruitment process outsourcing (RPO). Visit for more information on Korn Ferry, and for thought leadership, intellectual property and research.

SOURCE Korn Ferry

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,959.44 +154.64 0.87%
S&P 500 2,078.54 +7.89 0.38%
NASDAQ 4,781.4240 +16.0440 0.34%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs