Dec. 3, 2013
/PRNewswire/ -- Korn Ferry (NYSE:KFY), a single source of leadership and talent consulting services, today revealed its evolved brand expression. The move marks the most significant brand transformation since Korn/Ferry International was founded in 1969 by
The refreshed brand – which includes a new logo, brand platform and multimedia creative campaign – is designed to mirror
strategic shift from traditional provider of executive search into broad provider of leadership and talent solutions.
"Leadership and talent is the single greatest issue on the minds of CEOs and their boards today, which is why
is seizing the opportunity to create the world's preeminent leadership and talent consulting organization" said
Gary D. Burnison
. "The time had come to boldly enhance our brand to reflect the dynamic, multi-faceted organization into which we have evolved.
is increasingly the bridge between our clients' business and talent strategies."
After an extensive process that included employee interviews, client focus groups and creative exploration,
is introducing the new brand through an all-new corporate website, kornferry.com, updated signage and interior branding for the firm's 80 global offices, and a multimedia creative campaign spanning print, online and outdoor media.
"Our new brand expression is confident, classically modern and rich in meaning," said
, Senior Vice President and CMO,
is making a bold statement about our ability to design, build, attract and ignite talent that will drive dramatic change in the organizations we serve. In the weeks and months ahead, we look forward to introducing our clients, colleagues and shareholders to the full array of what our new brand stands for."
A key expression of the new corporate identity is a contemporized logo, featuring a new monogram that uses a system of lines to represent the firm's ability to bring together the right solutions to invigorate and drive dramatic change in the organizations it serves. A simplified company name ("
") better reflects
pioneering, energetic spirit, and encourages consistency across our global network of offices.
About Korn Ferry
, we design, build, attract and ignite talent. Since our inception, clients have trusted us to help recruit world-class leadership. Today, we are a single source for leadership and talent consulting services to empower businesses and leaders to reach their goals. Our solutions range from executive recruitment and leadership development programs, to enterprise learning, succession planning and recruitment process outsourcing (RPO). Visit
for more information on
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