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TheStreet Open House

Bally Technologies' DM Tournaments Is One Of Several Unique Bonusing Apps That SLS Hotel & Casino Will Offer Guests. (Photo: Business Wire)

Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, table game products, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced SLS Hotel & Casino, the newest property on the Las Vegas Strip, has selected a wide array of Bally’s innovative systems and interactive solutions.

Bally Technologies' DM Tournaments is one of several unique bonusing apps that SLS Hotel & Casino wi ...

Bally Technologies' DM Tournaments is one of several unique bonusing apps that SLS Hotel & Casino will offer guests. (Photo: Business Wire)

“Bally’s commitment to configuring its systems and interactive solutions to fit the unique needs of customers makes them a perfect partner,” said SLS Hotel & Casino President and Chief Operating Officer Rob Oseland. “Bally offers an end-to-end approach to the gaming industry and an unparalleled commitment to the systems business. We anticipate this is the beginning of a relationship that will provide a strong return-on-investment for our new casino.”

The hotel and casino is scheduled to open in the fall of 2014 with more than 1,600 guest rooms, 800 gaming machines, and 80 table games.

The agreement includes floor-wide deployment of Bally’s award-winning iVIEW Display Manager (DM)™ with Elite Bonusing Suite (EBS)™, enabling SLS to offer guests tremendous bonusing events such as DM Tournaments™, U-Spin™ Bonusing, Flex Rewards™, and Virtual Racing™.

SLS will use Bally’s ACSC™ slot monitoring, marketing, player-tracking, and accounting solutions, as well as the state-of-the-art Promotional Kiosk™ application, the automated dispatch and alert system Service Tracking Manager™ (STM), and Bally Business Intelligence™ to analyze and visualize data.

Additionally, SLS will utilize Bally’s open iGaming Platform to provide best-in-class content from a multitude of providers, along with the integration between iGaming and ACSC player-tracking. The Company’s iGaming platform is also designed for mobile integration and is ready to accommodate online gaming beyond poker, such as casino table games, video slots, and sports betting.

“The Bally product portfolio allows SLS Hotel & Casino to offer a broad loyalty program across our entire business operation,” Oseland said. “We want to provide our guests a one-of-a-kind experience to reward their loyalty at hotels, nightclubs, and restaurants across the country, while having seamless integration with the new Las Vegas casino. These integrated products will eventually allow for a single view of the player, positioning us well for the future.”

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