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Annie's Plants The Seed For Garden Giving

BERKELEY, Calif., Dec. 3, 2013 /PRNewswire/ --  This #GivingTuesday, Annie's, Inc. (NYSE: BNNY) announces Garden Funder™, a crowdsourcing tool to help schools and individuals raise money for school and community gardens across the nation. Using leading-edge social tools powered by Network for Good, Garden Funder empowers grassroots fundraising and includes incentives from Annie's to help fundraisers reach their goals.

Garden Funder is an expansion of Annie's longstanding Gardens of Goodness program which, since 2008, has donated funds to over 270 schools, putting more than 80,000 children in direct contact with growing real food.

"By helping children learn where food comes from though school gardens, Annie's helps kids understand that real food tastes great and encourages them to start making better choices at a young age," said Sarah Bird, Chief Mom Officer for Annie's. "Garden Funder allows us to amplify our impact on school gardens and puts us even closer to our goal of getting a garden into every school across the nation."

Garden Funder uses the CrowdRise platform to crowd-source funds all year round. To start a school fundraiser, you can visit Crowdrise.com/AnniesGardenFunder and select "Set up Your Fundraiser." Making a donation is just as simple – click on "Donate to a Fundraiser," enter the amount you'd like to give and submit.

"We are thrilled CrowdRise can provide a modern way to give back and help change the world, garden by garden," said Gary Wohlfeill, CrowdRise's Director of Marketing. "It's exciting to be a part of educating children about the benefits of these kinds of food choices."

Join in on the conversation by following @AnniesHomegrown and #GivingTuesday on Twitter, or visiting us on Facebook.com/Annieshomegrown.

About Annie's Annie's (NYSE: BNNY) is a natural and organic food company that offers great-tasting products in large packaged food categories. Annie's products are made without artificial flavors, synthetic colors, and preservatives regularly used in many conventional packaged foods. Additionally, Annie's sources ingredients so as to avoid synthetic growth hormones and genetically modified food ingredients. Today, Annie's offers over 135 products and is present in over 26,500 retail locations in the United States and Canada. Founded in 1989, Annie's is committed to operating in a socially responsible and environmentally sustainable manner. For more information, visit www.annies.com.

About CrowdRiseCrowdRise is a crowd-funding platform for people and organizations to raise support for charitable causes. CrowdRise's core principles are that people have unprecedented power to use the power of networks to leverage their personal capacity and that raising money for charity and giving back should be fun. CrowdRise's custom-built platform and game theory, as well as the company's proven record of designing innovative crowd-funding strategies, provide individual fundraisers, charities, and events with powerful tools to raise the most money for their causes and share compelling philanthropic stories with their personal networks. The site lets anyone turn their friends into an active base of donors for any cause and lets any organization, company, or event unlock untapped leverage out of their existing platform.

About Network for Good Network for Good is a social enterprise that empowers corporate partners and nonprofits to unleash generosity and advance good causes. Network for Good works with companies to help refine a cause strategy perfectly suited to business and philanthropic goals and implement effective cause initiatives powered by our proven donation platform. We have processed nearly $1 billion in donations for more than 100,000 nonprofits since our 2001 founding by AOL, Cisco, and Yahoo!. For more information, visit http://www.networkforgood.org/partner.

Media Contact: Ashley HolzhauerAccess Communications 917-522-3529 aholzhauer@accesspr.com

SOURCE Annie's

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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