For more than 30 years, Applebee’s has defined the casual dining experience in America, influencing food trends for more than 1 million guests every day and defining value and service for the industry. Today, Applebee’s steps into the future to redefine and enhance the guest experience through the installation of 100,000 E la Carte Presto tablets, powered by Intel, on every table and multiple bar positions at more than 1,800 Applebee’s® restaurants in the United States by the end of next year.
Applebee's is introducing 100,000 E la Carte Presto devices at its 1,860 U.S. restaurants - every table of every domestic restaurant - by the end of 2014. (Photo: Business Wire)
DineEquity (NYSE: DIN), franchisor of Applebee’s and IHOP® restaurants, announced the relationship with an aggressive schedule for 2014 installation throughout the Applebee’s system. The tablets, which enable guests to add to their orders, pay and play games from their seats, will also be considered for introduction at IHOP locations.
“Let’s face it, everyone who has ever been to a restaurant has been frustrated by waiting for their check,” said Applebee’s President Mike Archer. “Starting out, our goal was to create a way for guests to control when and how they pay their check. What we learned after nearly two years of testing is we can provide much more. The Presto tablet will deliver our guests a robust slate of offerings for not only transactions, but entertainment, social interaction and more, moving forward.”
In the pilot program, the Presto tablets not only significantly reduced transaction times for guests, but also provided them a better overall experience, based on their feedback. By simplifying the transaction process and allowing guests to control the timing, Team Members were able to provide better service and more attention to guest needs throughout the dining experience, rather than focusing on delivering a check.