Dec. 3, 2013
/PRNewswire/ -- To kick off the holiday season, Emeritus Senior Living has launched a video series that provides valuable tips and information to help seniors – and those who love and care for them – lead safer and healthier lives.
The videos star the animated character, Maude, who likes to meddle and dole out advice – but always for the greater good. A new video will be launched each Tuesday at
; Maude's Facebook page,
; and her Twitter profile, @MeddlingMaude.
"We've taken a lighthearted and humorous approach to topics that can have serious implications for seniors," says
, Emeritus Senior Living executive vice president. "For instance, Maude talks about how to reduce the risk of falls, avoid scams, get a better night's sleep, and how to improve brain health, which can help delay the onset of the symptoms of Alzheimer's and dementia."
As families gather for the holiday season, the videos can provide adult children of seniors with a fun and easy way to start a conversation about topics that may be difficult to approach. The videos, such as 'How to Live to be 100,'– which features advice from real-life centenarians – are perfect for the entire family to enjoy, as much of Maude's advice is applicable to people of all ages.
The video series is part of Emeritus Senior Living's "Safely Somewhere" program, the goal of which is to help ensure all seniors are safe wherever they live.
About Emeritus Senior Living
Emeritus Senior Living is the largest assisted living and memory care provider in the U.S., with the ability to serve nearly 54,000 residents. More than 31,000 employees support approximately 510 communities throughout 45 states. Emeritus offers the spectrum of senior residential choices, care options, and life enrichment programs that fulfill individual needs and promote purposeful living during the aging process. Senior living service offerings include independent living, assisted living, memory care, skilled nursing, home health care, and rehabilitation services. Emeritus experts provide insights on senior living and care at
. Emeritus' common stock is traded on the
New York Stock Exchange
under the symbol ESC.
SOURCE Emeritus Senior Living