Dec. 3, 2013
/PRNewswire/ -- Whether baking from scratch or finding the perfect ready-to-decorate treats, Safeway (NYSE: SWY) has everything shoppers want for a sweeter holiday season. This year, Safeway has more than 50
frostings, sprinkles and décor items for all holiday baking needs, and has a wide array of baking products at great prices to help make any holiday occasion happier. From grab-and-go cookie decorating kits to seasonal classics like candy cane cookies baked from scratch, Safeway is the perfect destination for an extensive selection of baking essentials and tasty treats.
"Baking for family and friends is a cherished holiday tradition, and Safeway offers shoppers great value on a wide selection of baking essentials," said
, SVP of consumer marketing for Safeway. "Safeway is determined to provide our shoppers with exceptional deals on a variety of baking basics and beyond to help with easy entertaining all season long, no matter the occasion."
To make the holidays even sweeter, the Safeway website and mobile app make finding the right holiday items, recipes and deals even easier. Safeway shoppers can receive personalized savings on-the-go this holiday season with the Safeway app and can save up to 20 percent more on top of great Club Card prices with just for U™, an easy-to-use mobile and online savings tool offering digital coupons and personalized deals. Visit the
Safeway Holiday Site
or download the Safeway app on your mobile device for sweet savings all season long.
"Everybody can get behind the fun of creating holiday sweets and treats," said
, executive chef of the Safeway Culinary Kitchens. "With a wide selection of baking items, Safeway makes it easy for shoppers to discover simple crowd-pleasing desserts or keep tradition alive with baked-from-scratch goodies. Beyond the delicious items in our stores, the Safeway holiday site is full of helpful tips and recipes to inspire bakers at all levels."
To further celebrate the season, Safeway is conducting the Tastier Holiday Recipe Contest with three grand prize winners each receiving a
Safeway gift card. Visit the
page now to view finalist recipes that may add inspiration to your own holiday menu and vote for your favorite before
. Shoppers can also follow Safeway on
, connect with Safeway on
and find creative holiday ideas all season long from Safeway on
Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in
. The company operates 1,406 stores in
the United States
with annual sales of
in 2012. The company's common stock is traded on the New York Stock Exchange under the symbol SWY. For more information, visit