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Starbucks, L Brands and Williams-Sonoma Tailor Themselves to the Holidays


Seasonal offerings include the Pumpkin Spice Latte, Peppermint Mocha, Egg Nog Latte, Gingerbread Latte and Loaf.

How many of us can say we went to Starbucks on Thanksgiving or Black Friday or Christmas over the last year? I would say many of us have.

The company has successfully created products connected to something larger -- the holidays -- and now gives its customers something to look forward to throughout the season.

Lastly, let us quickly take a look at Williams-Sonoma, the company that brought the concept of Peppermint Bark to many people. For only $27, you can pick up a decent-sized box of this sweet treat for yourself or a friend.

Williams-Sonoma truly embraces the seasons year after year. Sections within the company Web site such as "Celebrate the Season" really highlight this focus.

The company offers holiday-themed products in all of its lines: food, entertainment, bakeware and decor.

Of the three companies we're discussing today, Williams-Sonoma caters to perhaps highest-earning customers.

Analysts recently have suggested that higher-end retail will outperform this holiday season. I would think Williams-Sonoma really fits this bill as the bulk of its product offerings are available only to high earners. I feel the combination of seasonal focus and higher-priced luxury products sets the company up well for this holiday season.

I expect these three companies to outperform the vast majority of consumer-discretionary companies this holiday season.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

Nate Matherson is currently a student at the University of Delaware where he is pursing degrees in Finance and Economics. Over the last year, Nate has actively produced investment analysis and opinion for a number of financial media companies including TheStreet.com. Upon graduation in 2016, Nate would like work within asset management.
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