This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

Small Business Saturday® Gives Small Businesses Big Boost To Kick-Off Holiday Season

In spite of a shorter shopping season and challenging economic environment, Small Business Saturday helped jump start the holiday shopping season for small businesses across the country.

According to the second installment of the 2013 Small Business Saturday Consumer Insights Survey, released today by the National Federation of Independent Business (NFIB) and American Express, consumer awareness of Small Business Saturday across the U.S. jumped to 71 percent from 67 percent during the same period a year ago. Of those aware, 46% said they shopped on Small Business Saturday.

With awareness up, the end result was increased spending at small businesses. This year, consumers who were aware of Small Business Saturday reported spending $5.7 billion with independent merchants on the day, an increase of 3.6% from a strong $5.5 billion in 2012.

“In an uncertain economy, America’s small businesses have remained a beacon — creating good jobs and supporting the families they employ and the communities around them,” said NFIB CEO Dan Danner. “We are very pleased that so many Americans sought to give back by shopping small this Small Business Saturday. We hope that support of small firms, retailers, restaurants and other independent businesses continues throughout the holiday season and all year round. Continued support of this vital sector is one important way to ensure our economy fully recovers and a healthy private sector is restored.”

“In just four years, the nation has adopted Small Business Saturday and made it part of the holiday shopping tradition,” said Susan Sobbott, president of American Express OPEN. “On November 30, we saw a continuation of this growing trend as communities around the country came together to celebrate local businesses and helped drive consumers to Shop Small on the day.”

From Washington D.C. to Washington State, Support Comes From Across the U.S.

  • Elected officials in all 50 states and Washington, D.C. – including President Obama and many senior government officials – championed Small Business Saturday.
  • 294 city proclamations in support of Small Business Saturday were issued by mayors and other elected officials in all 50 states and Washington D.C.
  • 41 governors issued state proclamations in support of Small Business Saturday.
  • 43 U.S. Senators endorsed a resolution recognizing November 30, 2013 as Small Business Saturday and supporting efforts to encourage consumers to shop locally and increase awareness of the value of locally owned small businesses and the impact of locally owned small businesses on the economy of the United States.

Communities and Supporters Make Small Business Saturday Even Bigger

  • More than 1,400 Neighborhood Champions rallied local businesses and created events and activities to drive shopping around the country.
  • Premier partners, FedEx, Foursquare, Twitter and the United States Postal Service, banded together with American Express to promote shopping at small businesses for Small Business Saturday.
  • In addition, 166 companies signed up to support the day.
  • Nearly 370 advocacy organizations signed up to support the nationwide initiative.
  • More than 346,000 free online tools and materials were accessed by small business owners to help get the word out about Small Business Saturday.
  • In November alone, more than 352,000 tweets were sent in support of Small Business Saturday, many using the hashtags #SmallBizSat and #ShopSmall, a 65% increase from the previous year; those Tweets ranged from consumers spreading the word about the national initiative to business owners promoting offers that they created specifically for the day.
  • To date, more than 3.3 million Facebook users have “liked” the official Small Business Saturday Facebook page.

About the Survey

The Small Business Saturday Consumer Insights Survey was conducted among a nationally representative sample of 1000 males and females 18 years of age or older. The sample was collected using an email invitation and an online survey. The study was conducted anonymously by Redshift Research between November 30th and December 1st, 2013. The survey has a margin of error of +/- 5.47%, at the 95% level of confidence.

Stock quotes in this article: AXP 

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,408.54 -16.31 -0.10%
S&P 500 1,864.85 +2.54 0.14%
NASDAQ 4,095.5160 +9.2910 0.23%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs