Macy’s Believe campaign was inspired by the uplifting story of 8-year-old Virginia O’Hanlon, who in 1897, wrote a letter to the New York Sun newspaper inquiring about the existence of Santa Claus. The editor of the Sun, Francis P. Church replied, “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist…” Macy’s Believe campaign is intended to inspire a national movement toward acts of kindness and goodwill toward others, reinforcing altruism as a holiday tradition. As part of Macy’s Believe campaign, children of all ages can drop their stamped letters, addressed to Santa at The North Pole, in the Santa Mail letterbox at their local Macy’s. For each letter received through Dec. 24, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to help grant the wishes of children with life-threatening medical conditions.Key elements of National Believe Day include:
Celebrate National Believe Day At Macy's On Dec. 6. (Graphic: Business Wire)
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