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Sprylogics Launches Poynt App For Amazon's Kindle Devices

Stocks in this article: SPY

Poynt to benefit from expanded market reach and new relationship with Amazon

TORONTO, Dec. 2, 2013 /PRNewswire/ - Sprylogics International Corp. ("Sprylogics") (TSXV: SPY), a technology provider of local mobile solutions for consumers and businesses is pleased to announce that its award winning consumer App Poynt is now available on Amazon for Kindle devices, furthering its growth potential and reach to millions of new potential users. Current market estimates indicate that Amazon's Kindle accounts for over one third of the global Android tablet market, with significantly higher penetration in North America, making it a world class player with a major user base going well beyond content reading to search, plan, map and share information every day.

Sprylogics has now extended its Poynt App's patented local search technology into Amazon's leading line of Android tablets. Now, Kindle users can enjoy all the local search functions and benefits that have made Poynt a leader in mobile local search, with over 20 million downloads worldwide. Market research firm Strategy Analytics estimated that Amazon will sell 15 Million Kindle Fires by the end of 2013.

"This is an outstanding validation of Kindle's expanded usage patterns, and now Kindle users can reap the full benefits of smartphone functionality to search for local places, people, information and events via the Poynt App," said Marvin Igelman, CEO of Sprylogics. "Amazon has established its Kindle tablet as a main contender and continues to push its competitors with Kindle's high value and functionality. Given the large Kindle market share footprint, which is especially strong in North America, this further expands and strengthens our advertising distribution, and will also benefit our ad partnerships with increased search activity."

As part of this new launch, Amazon has selected Poynt to be featured globally on their Apps store for Kindle and Android, with added exposure including Facebook and Twitter blasts as well as email blasts and blog posts. In addition, Poynt will be part of the coveted Amazon recommendations engine resulting in Poynt appearing as a suggested download when users look for related searches.

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