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TheStreet Open House

Black Friday Changes Color As Discover Sends Orange-Clad Crew To Michigan Avenue To Ease Shoppers’ Frustrations

Stocks in this article: DFS

Outfitted in bright orange with matching bow ties, Discover’s crew will be at 401 N. Michigan Ave. in Pioneer Court from 10 a.m. to 2 p.m. in a heated orange oasis offering shoppers free gift wrapping, hot chocolate, a warm place to rest, a cell phone charging station and other gifts to brighten up the day.

About the Survey

The online survey of 1,002 consumers in the Chicago area took place from Nov. 9 to 13, 2013. Participants were screened to ensure they planned to shop on Black Friday this year.

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover card, America’s cash rewards pioneer, and offers home loans, private student loans, personal loans, home equity loans, checking and savings accounts, certificates of deposit and money market accounts through its direct banking business. It operates the Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation’s leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discoverfinancial.com.



Copyright Business Wire 2010
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