This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Kohl’s Is A Top Choice For Black Friday This Year With Fan-Powered Partners Including Jennifer Lopez And ABC At American Music Awards

On Sunday, Kohl’s Department Stores (NYSE: KSS) launched an unprecedented partnership bringing together Jennifer Lopez, the ABC Network and American Music Awards (AMA) to launch the “Get Jennifer There” holiday campaign and inaugural New Artist of The Year award; An interactive, real-time marketing campaign which ultimately put the power of choice in America’s hands.

“The level of excitement and engagement exceeded our expectations,” said Michelle Gass, Kohl’s chief customer officer. “This event was the perfect way to kick off the biggest retail week of the year, expanding our social relevance and connection with customers.”

Jennifer’s route to the awards show was left in America’s hands on Sunday night. After producing seven commercials, only four aired based on how viewers selected the path she traveled. Giving America even more to engage with, Kohl’s let consumers choose who would become the New Artist of the Year award winner.

Here is a look at the success of the campaign:
  • The Kohl’s New Artist if the Year award generated over 1.7 billion impressions
  • On the eve of the AMAs, 233 million impressions were generated for Kohl’s alone
  • Overall impressions for Kohl’s Black Friday campaigns increased nearly 400 percent year over year
  • Kohl’s and Jennifer Lopez generated more than 260,000 social media mentions on Sunday night alone
  • The final Jennifer Lopez spot that aired received an overwhelming 863 million impressions including all social media conversations

With this level of engagement, it’s clear that when it comes to Black Friday, there is only one choice everyone is talking about - Kohl’s. To see the replay of the spots, visit and for additional information on Kohl’s Black Friday shopping, visit

About Kohl’s Department Stores

Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl’s operates 1,158 stores in 49 states. In support of the communities it serves, Kohl’s has raised more than $231 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit, join the discussion on Facebook ( or Twitter ( or get inspired on Pinterest ( and Instagram (

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.45 -1.50%
FB $116.97 0.21%
GOOG $693.06 0.30%
TSLA $246.65 -0.43%
YHOO $36.40 -0.52%


Chart of I:DJI
DOW 17,754.23 -76.53 -0.43%
S&P 500 2,063.70 -12.11 -0.58%
NASDAQ 4,775.2860 -30.0050 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs