NEW YORK (TheStreet) --
For a company to take such time and pains to deliver such an astonishingly different feel while suffering the slings and arrows of the critical press takes great courage ... Personally, I feel annoyed and dismayed when some critics say, "OK, it weighs a few ounces less. We waited how long for that?"
That kind of comment is just a testimony to a fundamental lack of insight and ... insensitivity. That kind of person probably kicks kittens.
Call this hammering home the definitive take on the short side where the goalkeeper simply had no chance:
The iPad Air, in several ways, moves closer to the essence of what a tablet should be. While other companies think about USB ports and keyboards, Apple thinks about how an iPad should, eventually, shimmer and float in mid-air, revealing its true essence as a 21st century tablet, a window into the Internet.
One can't size this up by looking at pictures or perusing specification charts, helpful as they are. Go into an Apple retail store this weekend and hold one in your hands. At that point, you'll realize that this iPad is not just, according to rumor nomenclature, an iPad 5. It's a completely new product with a new experience, and that's why Apple gave it a different name.