This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Twitter Inc (TWTR) Targets Retail Companies To Boost Ad Revenue

Twitter Inc (TWTR - Get Report) is targeting retail companies to boost its advertising revenue. J.J. Hirschle, the new advertising executive of the micro blogging company is on an urgent mission to strike advertising deals this holiday season, according to report from Bloomberg.

The micro blogging company hired Hirschle last month prior to its initial public offering IPO. Hirschle was a former media and entertainment-advertising executive at Google Inc (GOOG - Get Report). His primary task is sell advertising products to retailers.

Hirschle will face uphill battle

According to Bloomberg, Hirschle already met with Best Buy Co., Inc. (BBY - Get Report) and Target Corporation (TGT - Get Report) and other potential clients to use Twitter Inc (TWTR - Get Report) for its marketing campaigns.

Hirchscle said, "Holiday is one of the most important periods and for me, sitting in the retail world, it is the most critical period." However, he is confronted by challenges in accomplishing his job for the micro blogging company because of the fact that 80% of retailers believe that promotions via social media platforms will have minimal or no impact this holiday season based on a survey conducted by Baynote Inc in August.

Last year, the study conducted by International Business Machines Corp. (IBM - Get Report) showed that the combined advertising campaigns on Twitter Inc (TWTR - Get Report) and Facebook Inc (FB) generated less than 50% of sales during the Black Friday and Cyber Monday sales events.

Another survey conducted by in August revealed that retailers that placed advertisements on social media sites chose Twitter Inc (TWTR - Get Report)’s competitors. Thirty-eight percent 38% of the retailers who participated the poll said they allocated significant advertising budgets on Facebook Inc (FB), 28% on Pinterest, and 19% on Instagram. Only 15% of the respondents placed advertisements on Twitter.

Based on the survey, Twitter Inc (TWTR - Get Report) needs to prove that advertising on its platform provides better impact on the sales of retailers than Facebook Inc (FB). Chad Dickerson, CEO of Etsy Inc said it is using the micro blogging company to advertise its products. However, he noticed that Facebook and Pinterest are generating more traffic because both site provide more pictures that draw the interest of consumers.

Facebook, Pinterest more advanced, have pictures

Dickerson believed, "Twitter as a public company is going to have to try to figure it out. I could definitely see them grow, but for right now they're definitely smaller than Facebook and Pinterest."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
BBY $32.08 0.00%
GOOG $693.01 0.00%
IBM $145.94 0.00%
TGT $79.50 0.00%
TWTR $14.62 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs