This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Twitter Inc (TWTR) Targets Retail Companies To Boost Ad Revenue

Twitter Inc (TWTR) is targeting retail companies to boost its advertising revenue. J.J. Hirschle, the new advertising executive of the micro blogging company is on an urgent mission to strike advertising deals this holiday season, according to report from Bloomberg.

The micro blogging company hired Hirschle last month prior to its initial public offering IPO. Hirschle was a former media and entertainment-advertising executive at Google Inc (GOOG). His primary task is sell advertising products to retailers.

Hirschle will face uphill battle

According to Bloomberg, Hirschle already met with Best Buy Co., Inc. (BBY) and Target Corporation (TGT) and other potential clients to use Twitter Inc (TWTR) for its marketing campaigns.

Hirchscle said, "Holiday is one of the most important periods and for me, sitting in the retail world, it is the most critical period." However, he is confronted by challenges in accomplishing his job for the micro blogging company because of the fact that 80% of retailers believe that promotions via social media platforms will have minimal or no impact this holiday season based on a survey conducted by Baynote Inc in August.

Last year, the study conducted by International Business Machines Corp. (IBM) showed that the combined advertising campaigns on Twitter Inc (TWTR) and Facebook Inc (FB) generated less than 50% of sales during the Black Friday and Cyber Monday sales events.

Another survey conducted by Shop.org in August revealed that retailers that placed advertisements on social media sites chose Twitter Inc (TWTR)’s competitors. Thirty-eight percent 38% of the retailers who participated the poll said they allocated significant advertising budgets on Facebook Inc (FB), 28% on Pinterest, and 19% on Instagram. Only 15% of the respondents placed advertisements on Twitter.

Based on the survey, Twitter Inc (TWTR) needs to prove that advertising on its platform provides better impact on the sales of retailers than Facebook Inc (FB). Chad Dickerson, CEO of Etsy Inc said it is using the micro blogging company to advertise its products. However, he noticed that Facebook and Pinterest are generating more traffic because both site provide more pictures that draw the interest of consumers.

Facebook, Pinterest more advanced, have pictures

Dickerson believed, "Twitter as a public company is going to have to try to figure it out. I could definitely see them grow, but for right now they're definitely smaller than Facebook and Pinterest."

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,098.45 +18.88 0.11%
S&P 500 2,003.37 +6.63 0.33%
NASDAQ 4,580.2710 +22.5760 0.50%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs