They don’t plan to put ads in regular BBM chat or Channels but may consider offering featured channels on the landing screen for BBM. It is also looking for additional sources of revenue within BBM, like virtual goods or premium services which enterprise customers may be interested in.
Recently BlackBerry revealed a key acquisition which makes this push into social media make a little more sense. It acquired social media account management company Scroon over the summer. The company could have some important insights for BlackBerry which might give it an edge since Scroon’s expertise could offer some ideas for differentiating BBM from the other popular social networks.
BBM well-received by iOS, Android users
One other thing BlackBerry does have going for it is the fact that the iOS and Android versions of its once-popular messaging app seem to have launched it into popularity again. The company has watched the user base of BBM grow from 60 million to over 80 million in a little over a month, in spite of the numerous snafus encountered when rolling out the app to competing platforms.