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TheStreet Open House

Advanced Data Journalism Tool From Rediff Gives Users The Power To Make Informed Views On Socio-Political Events

Rediff.com India Pvt. Ltd (NASDAQ: REDF) today announced that it has released a three-party Sentiment Meter that allows users to share their views and see the impact of public sentiment on an election outcome. Users can simply engage the slider tool to create possible public sentiment scenarios and then watch the results of their efforts reflected on dynamic seat distribution histograms and an interactive map.

This new application release comes close at the heels of another Data Journalism analysis produced recently by Rediff.com that presented the impact of social media on the upcoming Delhi Elections.

Rediff’s latest Sentiment Meter tool for the Delhi Elections in India enables users to make their own judgement, as the calculation used to create it precludes any bias and relies purely on factual data.

"We developed this innovative Sentiment Meter tool with the belief that users today are qualified to make informed judgements and are looking for an unbiased presentation of facts. We will continue to build tools that simplify vast quantities of complex data for easy understanding and meaningful interpretation, while leveraging the immense power of data analysis," said Ajit Balakrishnan, Founder and CEO of Rediff.com.

Interested users can try out the Sentiment Meter by visiting http://labs.rediff.com/delhi-assembly-elections-2013.

About Rediff India:Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services for Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York.

Safe HarborExcept for historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and reflect our current expectations. Forward-looking statements are identified by certain words or phrases such as "may", "will", "aim", "will likely result", "believe", "expect", "will continue", "anticipate", "estimate", "intend", "plan", "contemplate", "seek to", "future", "objective", "goal", "project", "should", "will pursue" and similar expressions or variations of such expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the economies worldwide and in the sectors in which our clients are based, the slowdown in the Internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, acceptance of new products and services, the development of broadband Internet and 3G networks in India, legal and regulatory policies, managing risks associated with customer products, the wide spread acceptance of the Internet as well as other risks detailed in the Form 20-F and other reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.



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