With 92 percent of the hoteliers surveyed by Hotels.com expecting the volume of Russian visitors to increase over the next three years, many are making changes to deliver a warmer welcome. Almost a third (32 percent) of hoteliers have already started to offer Russian TV channels while more than a fifth (23 percent) have hired Russian speaking staff, with a further 12 percent planning to do so.
To make sure that Russian guests have a more relaxing stay, 15 percent of hoteliers plan to offer translated welcome materials, in addition to the 20 percent that already do so, and a further 15 percent plan to start providing translated travel and tourism guides. One in ten hoteliers (11 percent) plans to start serving Russian food.
As Russian tourists continue to permeate the U.S. market, back at home Russian hoteliers are preparing for an influx of visitors themselves in February for the Winter Games. According to Russian officials, Sochi, the host city, is planned to become a winter destination after the games conclude.
--------------------------------------------------1. World Tourism Organization, April 2013: http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/tsen_0.pdf 2. European Travel Commission: European Tourism 2013: Trends and Prospects 3. Nielsen, March 2013: http://www.nielsen.com/us/en/newswire/2013/a-rising-middle-class-will-fuel-growth-in-russia.html About Hotels.com® Hotels.com is a leading online accommodation booking brand. Through the Expedia, Inc. global network of websites, Hotels.com, LP connects travelers with more than 240,000 properties around the world, ranging from international chains and all-inclusive resorts to local favorites and bed & breakfasts, together with all the information needed to book the perfect stay. Hotels.com, LP benefits from one of the largest hotel contracting teams in the industry, obtaining the best rates for its customers, and offers frequent sales, special deals and promotions. There are more than 7 million Guest Reviews on the websites from users who have actually stayed in the hotels to ensure customers can make an informed choice when booking. Through Hotels.com, LP's industry-leading loyalty program Welcome Rewards ®, customers can earn a free* night for every 10 nights stayed at more than 85,000 hotels. Under its Best Price Guarantee†, if a customer can find the same deal for less on a prepaid hotel, Hotels.com, LP will refund the difference. Travelers can book online or by contacting one of the multilingual call centers. Special apps for mobile phones and tablets can also be downloaded at http://www.hotels.com/deals/mobile_app/ enabling customers to book on the go with access to 20,000 last minute deals. Hotels.com publishes an award-winning twice-yearly review of international hotel room price trends called the Hotels.com Hotel Price Index™, which is now produced in 31 individual country editions, with North American data available at http://www.hotel-price-index.com. Follow Hotels.com on Facebook at http://www.facebook.com/Hotels.comUS, on Twitter at http://www.twitter.com/hotelsdotcom and on YouTube at http://www.youtube.com/user/hotelsdotcom. Hotels.com, LP is part of Expedia, Inc., the largest online travel company in the world with an extensive portfolio that includes some of the world's best-known brands. Hotels.com, Finding You The Perfect Place, Welcome Rewards and the Hotels.com logo are either registered trademarks or trademarks of Hotels.com, LP. All other trademarks are property of their respective owners. © 2013 Hotels.com, LP. All rights reserved. CST # 2083949-50