With 92 percent of the hoteliers surveyed by Hotels.com expecting the volume of Russian visitors to increase over the next three years, many are making changes to deliver a warmer welcome. Almost a third (32 percent) of hoteliers have already started to offer Russian TV channels while more than a fifth (23 percent) have hired Russian speaking staff, with a further 12 percent planning to do so.
To make sure that Russian guests have a more relaxing stay, 15 percent of hoteliers plan to offer translated welcome materials, in addition to the 20 percent that already do so, and a further 15 percent plan to start providing translated travel and tourism guides. One in ten hoteliers (11 percent) plans to start serving Russian food.
As Russian tourists continue to permeate the U.S. market, back at home Russian hoteliers are preparing for an influx of visitors themselves in February for the Winter Games. According to Russian officials, Sochi, the host city, is planned to become a winter destination after the games conclude.
1. World Tourism Organization,
2. European Travel Commission: European Tourism 2013: Trends and Prospects
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