While people in low- and middle-income countries are often at greater risk than those in high-income countries, fake medicines are a global problem. Fake medicines are reported in virtually every region of the world. In high income countries, incidence of fake medicines is less than 1% of market value according to the estimates of the countries concerned. Figures about sales of fake medicines rise to 10% globally, but in some areas of Asia, Africa and Latin America fake medicines may account for up to 30% of medicines in circulation. In Africa, one-third of all malaria medicines are probably fake . It is estimated that one medicine in two purchased on illegal Internet sites that hide their physical address is fake. 
Fake medicines can mimic brand-name or generic prescription or over-the-counter medicines. Nearly any type of pharmaceutical product can be and has been counterfeited: whether 'lifestyle' medicines, including erectile dysfunction and weight loss medicines, or lifesaving medicines including those used to treat malaria, tuberculosis, HIV/AIDS, cancer, heart disease, diabetes and other life-threatening conditions.
The negative impact of fake medicines is widespread and the environment in which the manufacturing, transportation, distribution, and consumption of these counterfeit products takes place is complex, making it more difficult to address this challenge. In launching this new campaign, partners share the belief that to address this public health threat, public awareness and coordinated actions among all actors involved in the manufacturing and distribution of medicines are vital. Partners will bring to bear their experience, knowledge and insights, and work together to protect patients across all regions of the world, and call for the creation and strict application of legislative and regulatory frameworks to effectively combat this global threat.
As part of this effort, the campaign website ( http://www.fightthefakes.org) highlights the stories of people whose lives have been impacted by fake medicines and of people who are working to stop this crime in order to raise the profile of the dangers and impact of fake medicines in our communities. The website also serves as a resource for organizations and individuals who are looking to support this effort by sharing resources, outlining opportunities for action and reporting what others are doing to fight fake medicines.Participation in the Fight the Fakes campaign is open to all involved in public health and already active in combating fake medicines, but also to those from other walks of life eager to join the fight against fake medicines. To join the campaign, please visit http://www.fightthefakes.org. END