GENEVA, November 26, 2013 /PRNewswire/ --
- Fake medicines put patients and the general public at risk. Patients believe they are receiving genuine treatment, but instead they are getting potentially dangerous products that could increase resistance to real treatments, and cause further illness, disability or even death.
- Fight the Fakes campaign ( http://www.fightthefakes.org) will raise awareness about the dangers of fake medicines by giving a voice to those who have been personally impacted and sharing the stories of those working to put a stop to this threat to public health.
- Organizations and individuals are invited to join the campaign and speak up to help spread the word about the dangers of fake medicines. Addressing this health threat requires public awareness and coordinated actions by all relevant actors globally.
- Fight the Fakes supports the World Health Organisation (WHO) Mechanism to combat Substandard/Spurious/Falsely-labelled/Falsified/Counterfeit Medical Products and calls for international, multi-stakeholder collaboration under WHO's leadership.
Fake medicines increasingly put patients and the general public at risk across the world . In response to this challenge, ten partners [ 1] who represent healthcare professionals, disease-specific organizations, product-development partnerships, foundations, international financing institutions, as well as the research-based pharmaceutical industry have joined forces to raise awareness about the dangers of fake medicines.
The Fight the Fakes ( http://www.fightthefakes.org) campaign will create a global movement of organizations and individuals that will speak up and help spread the word about this under-reported, yet growing threat to public health."Fake medicines are one of the biggest threats to global public health. You have people, everywhere in the world, they only think about the money, their profits and don't think about the consequences - they don't think about public health. It's a global problem and we all need to come on board in fighting together, and once we're able to do that we are going to make some real strides globally in fighting counterfeit medicines", says Dr. Stephen Opuni, Chief Executive of the Ghana Food and Drugs Authority. Fake medicines trick patients into believing they are receiving genuine medicines while they are getting deceitful products that could cause further illness, disability or even death. Furthermore, fake medicines pose a public health threat by contributing to the development of treatment resistance.