FordDirect's services include identifying customers potentially in the market for a vehicle or service for promotional offers or follow-up calls for service appointments.For example, previous targeted one-to-one marketing campaigns, such as the one planned for Thanksgiving weekend, have yielded a 20 percent to 30 percent increase in sales and service. These campaigns also integrate Ford's national campaigns to the dealership level by posting on behalf of the dealer on social media channels and adding assets and banners on all dealership websites.
Ford Prepares For Online Rush Led By F-150 Shoppers This Holiday Weekend
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