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Mission PharmacalA® Invites Expectant Mothers To "Join The Family" For Health Tips And Healthy Savings

SAN ANTONIO, Nov. 25, 2013 /PRNewswire/ --  Expectant mothers crave new information during every stage of pregnancy, especially when it comes to eating right and getting the proper nutrition. The CitraNatal® family of products, the number-one brand of prescription prenatal vitamins, delivers that information as well as healthy savings through its Join the Family rewards program at  

Mission Pharmacal Company, the maker of the CitraNatal family of products, launched the program on November 1, 2013, in support of the March of Dimes® Prematurity Awareness Month. Join the Family helps expectant mothers have a healthy, full-term baby by offering information and special savings on CitraNatal prescription prenatal vitamins, customized, in-depth information on pregnancy and baby growth, the ability to journal and upload photos for a personalized memory book, monthly nutritional tips and recipes, and popular interactive tools such as a due-date calculator, an ovulation predictor, and a weight tracker.

"A full-term pregnancy of 39 to 40 weeks gives babies the best chance for a healthy start in life," says Nancy Price, Senior Product Manager, CitraNatal, Mission Pharmacal. "We support the mission of the March of Dimes to educate women on the importance of good nutrition and prenatal care by offering programs like Join the Family, and through our national sponsorship of the March of Dimes and its new app for iPhone® called CineMama®.

According to the March of Dimes 2013 Premature Birth Report Card, the preterm birth rate in the United States has dropped for the sixth consecutive year to a 15-year low. Despite this improvement, the United States has the highest rate of preterm birth of any industrialized country.

"We can help prevent premature birth by educating women on how crucial nutrition is to a healthy pregnancy," says Price. "The Join the Family program is a great resource because it's easy to use, easy to understand, and very accessible."

Personalized, interactive features like "My Pregnancy Journal" and "Pregnancy Tools" keep women engaged in the program and coming back for more information. Plus, research shows that moms spend more time online than the average reader.

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