NEW YORK ( TheStreet) -- It's clear that the battle for retail supremacy can be best viewed by the vast number of Black Friday promotions being offered across the planet. With an emphasis on bolstering both online and in-store promotions, the brick-and-mortar players are lining up this year earlier to take advantage of the limited days until Christmas.
It appears that consumers are gaining some confidence this year due to better employment, lower gas prices and somewhat better economic conditions. The real test comes in four more days when the real party gets started.
A good indication of that confidence so far has been the third-quarter results of the major retailers, many of which are doing well or better than expected. For example, Macy's (M) sailed past estimates as it reported third-quarter earnings per share rose by 31% to 47 cents in the third quarter, compared with 36 cents per share in last year's third quarter.
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