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Reed’s Culture Club Kombucha Wins SupplySide Editor’s Choice Award

Reed’s, Inc. (NYSE MKT: REED), the world’s first commercial brewed soda company, announced today that its Reed’s Culture Club Kombucha has won a 2013 SupplySide Editor’s Choice Award in the beverage category. The kombucha was chosen by a group of editors for the drink’s achievements in innovation and market significance as one of the top-selling kombucha teas on the market.

“We’re incredibly proud of this recognition by SupplySide, because we are equally proud of our Reed’s Culture Club Kombucha,” said Chris Reed, CEO and founder of Reed’s, who accepted the award at a reception at The Venetian Hotel in Las Vegas. “We have been brewing non-alcoholic beverages for 25 years, and Reed’s Culture Club Kombucha represents the pinnacle of our beverage creation creativity. We see a bright future ahead for our kombucha tea in one of the fastest growing functional drink categories on the market today.”

Reed’s Culture Club Kombucha, introduced in the fall of 2012, is a fermented tea best served chilled and enjoyed straight from the bottle. Available in eight unique flavors, Reed’s raw, live and organic kombucha is brewed using Oolong and Yerba Mate tea and spring water, with the addition of the proprietary kombucha culture. It’s also long-aged for more time than any other competitor, and is blended with super fruits and herbs to make unique flavor combinations such as Hibiscus Grapefruit Ginger, Goji Ginger and Coconut Water Lime.

Kombucha brewing goes back centuries and is known for its probiotics and beneficial enzymes, as well as its acids that detoxify, energize and balance.

About VIRGO and SupplySide:VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use. It focuses on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing. With 19 brands including trade magazines and/or websites, trade shows and regional conferences, training and accreditation programs, and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including healthcare, natural products, telecommunications and self-storage. Learn more at www.vpico.com.

About Reed's, Inc.Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched the Reed's Culture Club Kombucha line of organic live beverages. Other product lines include Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed’s, Inc., please visit www.reedsinc.com or call 800-99-REEDS.

Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew

Reed's Facebook Fan Page at https://www.facebook.com/ReedsGingerBrew

Copyright Business Wire 2010

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