PORTLAND, Ore., Nov. 25, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with Target Enterprises which will utilize Rentrak's local TV ratings currency as a fundamental component of TV campaign strategies for political advertising clients across the nation.
Rentrak's integration of Target Enterprises custom political segments will also provide insights into which programs, genres, stations, and dayparts deliver higher densities of the voter segments they seek to influence.
"The integration of voter data is driving smarter, more efficient advertising decisions by political campaigns across the country. The use of Rentrak's local market television viewing ratings along with the integration of custom political segments will give our clients a great advantage in placing more precise and more efficient ad buys," said Adam Stoll, president of Target Enterprises.
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
About Rentrak Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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