- Consumers say they would attend a community event on Small Business Saturday (44%);
- Part of the reason consumers are attracted to small businesses is because they are able to find gifts for people who are hard to shop for (70%);
- One fifth (21%) of consumers said one of the main reasons they patronize small businesses is because they offer better prices; and
- The top five places that consumers plan to shop on Small Business Saturday are food stores (38%), restaurants (37%), clothing stores (35%), bakeries (34%) and gift/novelty stores (31%).
Greater Consumer Awareness To Fuel More Shopping On Small Business Saturday, According To NFIB/American Express Research
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