Staples makes it easy with more ways than ever to find the perfect gifts at guaranteed low prices this holiday season
TORONTO, Nov. 22, 2013 /CNW/ - There may be joy in giving, but it tends to come with a whole lot of stress, suggests a recent survey commissioned by Staples Canada. According to the national survey, two out of three shoppers say that finding gifts for everyone on their list is stressful, while almost nine in 10 encounter at least one person who, for at least a few moments, appears practically "ungiftable". What's certain is that almost all Canadians, some 80 percent, engage in some type of gift giving during the busy holiday season.
"We know the holiday season can be a stressful time for many, so we've made it easy for shoppers," said Steve Matyas, president at Staples Canada. "Whatever you're looking for, whether it's a gift basket for your boss or coworker, tech products for your kids or spouse, customized photo books for the 'ungiftable' in your life, or jewelry, we've got it for you either in store or online."
The survey revealed that shoppers value omnichannel solutions to holiday season shopping, with almost half (47 per cent) looking at both online websites and in-store locations to get the best shopping experience and find that perfect gift.Shopping for the "Ungiftables" The Staples study reveals that 89 per cent of gift shoppers admit they've had problems buying presents for at least one person on their list during the holiday season. Additional survey findings include:
- On average, winter holiday shoppers have four difficult gift receivers on their lists, this typically includes significant others (59 per cent), children (57 per cent), mothers (56 per cent) and fathers (42 per cent).
- More than half of all time spent on shopping is dedicated to those who are difficult to buy for (60 per cent).
- Of those buying gifts, 53 per cent are challenged by recipients who buy everything themselves. When buying for specific relations, in-laws (73 per cent), mothers (67 per cent), fathers (66 per cent), extended family (66 per cent), and significant others (65 per cent) fall into this category.
- Fifty per cent of gift givers find it difficult to buy gifts because they ran out of ideas. Children (65 per cent) and significant others (62 per cent) take the lead, among those who buy for each relation.
- Roughly two thirds of gift givers are likely to buy gift cards/certificates this holiday season, followed by technology (21 per cent) and tech accessories (25 per cent).
- One in five holiday shoppers will spend $1,000 or more on gifts this season.
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