Nov. 22, 2013
/PRNewswire/ -- ITO EN, the world's leading supplier of loose leaf green tea and ready-to-drink beverages has announced that
has joined the company as General Manager of Product and Assistant of EVP.
Prior to joining
ITO EN, Brad worked in beverage marketing for the majority of his career, most recently as SVP of Marketing at Apple & Eve, LLC. Leading the marketing team at Apple & Eve for more than a decade, he was instrumental in launching their highly successful Fruitable line of fruit and vegetable juices. In addition, Brad helped direct Apple & Eve in launching their Organics line of fruit juices, as well as their acquisition of the Northland brand portfolio in 2005. Brad's marketing experience also includes Parmalat
, Best Foods Baking Division(Unilever), and Motts
( Dr. Pepper/7-Up). "Brad's experience in the beverage industry will be a significant asset as we continue to build the ITO EN beverage portfolio in
, executive vice president of sales & marketing.
With consumer demand for healthier beverages, ITO EN's tea beverages are gaining rapid distribution in the marketplace. A pioneer and leader in the unsweetened tea market for over 10 years; ITO EN's award-winning lines of TEAS' TEA® is becoming popular with the health-conscious consumer for its all-natural meticulously brewed teas and refreshingly clean finish.
"I am excited to join the ITO EN team and be a part of the company's growth trajectory. I look forward to contributing my experience to help achieve the company's goals and its long term strategy," said
, General Manager of Product and Assistant of EVP.
Receiving his Economics degree at the
College of William and Mary
and MBA-Master of Business Administration at
, Brad resides in
Westchester, New York
and will be headquartered at the company's corporate office in
Brooklyn, New York
About ITO EN( North America) INC.
ITO EN (
)INC., a subsidiary of ITO EN, LTD., is the nation's leading purveyor of green tea products and beverages. The company is an innovator in the beverage industry, marketing award-winning Japanese tea lines in the U.S., including: TEAS' TEA®, Traditional Japanese Tea (Oi Ocha -
1 Selling Green Tea), and ITO EN Shots. Voted as "Best Tea" in
New York City's
Zagat's Gourmet and Entertainment Guide and hailed as "Model Tea" by Beverage World Magazine, ITO EN is dedicated to creating an authentic green tea culture in
the United States
. Committed to products that embody the company's five principles of Natural,Safe, Healthy, Well-designed and Delicious, ITO EN is uniquely positioned as a pioneer in the tea industry.
For more information, please visit
SOURCE ITO EN