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TheStreet Open House

Books-A-Million To Offer Black Friday Deals Early This Year

Books-A-Million, Inc. (Nasdaq/NM: BAMM) shoppers will be able to get a head start on their holiday shopping this year by taking advantage of numerous Black Friday deals a week early. The sneak peek campaign is set to run from November 22 – 24. Customers will find deals on the hottest selling books, toys, tech, and more at their local Books-A-Million. Customers will also have an opportunity to register for a chance to win a $1,000 Books-A-Million gift card to make their holiday shopping experience even sweeter.

“We are excited to offer our customers a huge selection of titles from the best book lineup in years at discounted prices,” said Terrance G. Finley, President and Chief Executive Officer of Books-A-Million. For the avid reader, shoppers who are looking for the perfect book will find hundreds of bestselling titles discounted up to 40% off, such as The Bully Pulpit by Doris Kearns Goodwin, Sycamore Row by John Grisham, and One Summer by Bill Bryson. They will also discover a large selection of discounted coffee table books that make great gifts. Some of the most popular books to give this year include The Autobiography of Mark Twain, Volume 2 by Mark Twain, The Day Kennedy Died by the Editors of Life Magazine, and Killing Kennedy: The End of Camelot by Bill O’Reilly.

During the Sneak Peek event, customers can take advantage of 50% off a variety of toys, which include select Barbie, Disney, Marvel, and DC products. Shoppers will also enjoy finding the perfect $5 deals on craft kits and puzzles for friends and family of all ages. Movie lovers will have the opportunity to choose from DVD and Blu Ray titles, such as The Hulk, The Sorcerer’s Apprentice, The Spiderwick Chronicles, Footloose, and many more for only $5. Tech lovers can stock up on their favorite Skull Candy products and will receive 50% off select styles of earbuds and headphones. For those who have a NOOK e-reader on their wish list, customers will receive $20 off any regular price NOOK device during the weekend event.

“This holiday season is all about giving our customers the best selection of books, toys, tech, and more at great prices,” said Mary Gallagher, Senior Vice President of Merchandising at Books-A-Million. “We want to ensure they have the best shopping experience possible, and our booksellers are eager to help each customer find that perfect gift.”

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