This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Goodyear Named One Of Most Recommended Brands By American Women

AKRON, Ohio, Nov. 21, 2013 /PRNewswire/ -- When it comes to the selection of tires and even the choice of an outlet for the service and maintenance of vehicles, most consumers want two things: trust and confidence.

(Logo: http://photos.prnewswire.com/prnh/20050204/GTLOGO )

A leading advocate group for female consumers is now taking a step forward in helping consumers achieve those two qualities by honoring one of America's most well-known automotive brands – Goodyear.

The Goodyear Tire & Rubber Company (NASDAQ: GT) has been awarded the 2013 Women's Choice Award for 'America's Best in Automotive' in multiple categories: Premium Brand Tire; Tire Retailer; and Auto Service Retailer. The award designation is based on a national survey of more than 50,000 women who were asked to select the brands they would most highly recommend to others.

"It is an honor to be named as one of the most recommended brands by women, both for premium brand tires and for tire and automotive service retailer," said Steve McClellan, president of Goodyear North America. "Having the Goodyear brand recognized with the Women's Choice Award is a reflection of the consumer focus that we apply to everything we do."

Consumers can look for the Women's Choice Award seal at Goodyear retail locations across the U.S. and Canada, signifying to consumers that Goodyear is one of the most trusted and recommended brands by women.

Goodyear is committed to providing consumers with quality products and service, ease of shopping, and value – using market-back planning, technology and innovation as the foundation of its "More Driven" brand campaign. This includes premium products such as Assurance, Eagle and Wrangler tires, and a national network of retail stores.

The Women's Choice Award has set the standard for helping women make smart choices by collectively identifying the brands most trusted and recommended by women and those that deliver a customer experience worthy of their recommendation. According to recent studies:

  • Today's U.S. female consumer values the opinion of others, and more than half of all women consider her role as a broadcaster, responsible for helping others make smart choices.
  • 92% of Americans will seek out the recommendation of others before making a major decision.
  • Nine out of 10 women would "definitely" trust a brand more if it carried the Women's Choice Award seal.

As the leading advocacy for female consumers, WomenCertified ® is a marketing research firm, home to the Women's Choice Award, the only award that identifies brands that women recommend and serves as a competitive differentiator for businesses. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives consumer experience for women vs. men. To learn more, visit www.womenschoiceaward.com.

Goodyear is one of the world's largest tire companies.  It employs about 69,000 people and manufactures its products in 53 facilities in 22 countries around the world.  Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.  For more information about Goodyear and its products, go to www.goodyear.com.

SOURCE The Goodyear Tire & Rubber Company

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,001.22 -38.27 -0.22%
S&P 500 1,988.40 -3.97 -0.20%
NASDAQ 4,538.5510 +6.4470 0.14%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs