This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Macy's Testing In-Store iPhone Shopping

NEW YORK (TheStreet) -- It won't be long before retailers will be able to send special sale information directly to your smartphone as you walk through the store. Macy's (M - Get Report) is currently testing a Bluetooth-based system that alerts Apple (AAPL - Get Report) iPhone and iPad users of nearby sale items as they stroll down the aisles.

The wireless notification system is called "shopBeacon" from a privately-owned firm named Shopkick. It's based on Apple's iBeacon - a low-power, Bluetooth micro-location-sensitive technology which is standard in iOS 7 devices. Unlike other indoor location-sensing technologies, Apple's system doesn't rely on in-store GPS signals to track customer movements.

The system is capable of greeting shoppers as they enter the store as well as offering discounts and recommendations as they shop. There is also an at-home component which allows customers to "like" an item in their home and then have their iPhones remind them when they approach the item when they're in the store shopping.

For retailers, shopBeacon consists of a small, battery-powered transmitters which mounts on a wall or any flat surface. Batteries are projected to last five years with constant use.

The pilot program is currently in a "closed Beta" mode while being tested in Macy's Herald Square and Union Square (San Francisco) flagship stores.

Major League Baseball is also on board with iBeacon technology. The NY Mets Citi Field will be used as a test platform to determine different ways of improving the baseball fans' experience while attending a game.

A number of industry experts think the same Apple technology could also be used to create a future mobile payment system including links to a user's iTunes account.



--Written by Gary Krakow in New York.

To submit a news tip, send an email to tips@thestreet.com.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $130.54 0.20%
M $66.81 -0.21%
FB $80.29 1.39%
GOOG $533.99 0.35%
TSLA $249.45 -0.54%

Markets

DOW 18,040.37 +29.69 0.16%
S&P 500 2,111.73 +4.34 0.21%
NASDAQ 5,082.9290 +12.9030 0.25%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs