This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Macy's Testing In-Store iPhone Shopping

Stocks in this article: M AAPL

NEW YORK (TheStreet) -- It won't be long before retailers will be able to send special sale information directly to your smartphone as you walk through the store. Macy's (M) is currently testing a Bluetooth-based system that alerts Apple (AAPL) iPhone and iPad users of nearby sale items as they stroll down the aisles.

The wireless notification system is called "shopBeacon" from a privately-owned firm named Shopkick. It's based on Apple's iBeacon - a low-power, Bluetooth micro-location-sensitive technology which is standard in iOS 7 devices. Unlike other indoor location-sensing technologies, Apple's system doesn't rely on in-store GPS signals to track customer movements.

The system is capable of greeting shoppers as they enter the store as well as offering discounts and recommendations as they shop. There is also an at-home component which allows customers to "like" an item in their home and then have their iPhones remind them when they approach the item when they're in the store shopping.

For retailers, shopBeacon consists of a small, battery-powered transmitters which mounts on a wall or any flat surface. Batteries are projected to last five years with constant use.

The pilot program is currently in a "closed Beta" mode while being tested in Macy's Herald Square and Union Square (San Francisco) flagship stores.

Major League Baseball is also on board with iBeacon technology. The NY Mets Citi Field will be used as a test platform to determine different ways of improving the baseball fans' experience while attending a game.

A number of industry experts think the same Apple technology could also be used to create a future mobile payment system including links to a user's iTunes account.

--Written by Gary Krakow in New York.

To submit a news tip, send an email to

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs