Gyft To Donate 100% Of Profits In December To HIV Research
Gift Card Platform Partners with Revolutionary HIV Vaccine Research Team
SAN FRANCISCO, Nov. 20, 2013 /PRNewswire-USNewswire/ -- A new partnership announced today between Gyft and Immunity Project will enable anyone buying a gift card this December to support revolutionary vaccine research that has the potential to bring an end to HIV/AIDS.
Gyft is a digital platform that allows you to purchase and manage gift cards for over 200 retailers online or via your mobile device, such as Target, Gap, and Amazon. Gyft launched a points program last week, which allows you to seamlessly earn up to 3% back for all gift card purchases while supporting a great cause.
Immunity Project is a team of scientists and entrepreneurs who are developing a revolutionary vaccine platform using an entirely novel approach: to adopt the unique targeting capability inherent in HIV controllers to give everyone that same immunity to HIV/AIDS.HIV controllers are miraculous: they are people who have a natural immunity to HIV. Although controllers carry low levels of HIV, the virus is in a dormant state and they do not contract AIDS. "We are thrilled to harness the power of our 21 st-century approach to buying and managing gift cards to support a similarly revolutionary approach to ending AIDS," said CJ MacDonald, co-founder and chief operating officer of Gyft. "In the spirit of World AIDS Day and the holiday season, our message to customers is simple – if you are a planning on buying gift cards in December, you have no excuse not to do it through Gyft and support an effort that could solve one of society's most vexing problems – ending AIDS." "Our vaccine is ready to be tested in people now, but we need your help to make that happen," said Dr. Reid Rubsamen, founder and chief executive officer of Immunity Project. "One of the easiest ways you can help is to just buy your gift cards this holiday season through Gyft." The Gyft/Immunity Project partnership will start on December 1, 2013 (World AIDS Day) and run through December 31, 2013. Any proceeds from gift cards purchased during the month of December will be donated to Immunity Project. The goal is to raise $1 million for the Immunity Project team so they can advance their research in 2014. For more about Gyft, visit www.gyft.com. For more about Immunity Project, visit www.immunityproject.org. SOURCE Immunity Project; Gyft
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