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‘Tis The Season Of Gift Giving… To Yourself, Survey Says

Stocks in this article: JPM

Today, Chase Blueprint ® released new data uncovering how peoples’ beliefs in age-old money mantras affect their holiday spending behaviors. The Chase Blueprint-AOL Holiday Money Mantra Survey tests common phrases, such as: “Is it really better to give than receive?,” “Do you believe it’s OK to treat yourself?,” and “Does slow and steady win the race?” when it comes to personal financial habits. The survey reveals that peoples’ holiday spending and borrowing habits significantly differ depending on their mantras.

One-third of Americans ages 25-64 say they will self-gift this holiday season. Interestingly, those who “totally agree” that it’s important to treat yourself also plan to spend an average of $935 on holiday gifts for others this year, compared to $755 from those who “somewhat agree” with the idea. Nearly three-quarters of those who think it’s important to treat yourself say they are happy every day or most days.

“Consumers’ money mantras affect everything from their gift giving to their personal happiness,” said Tom O’Donnell, senior vice president, Chase. “The holiday season can cause people to step outside of their usual money management habits, reinforcing the notion that smart spending and borrowing habits are more important than ever at this time of the year. Whether spending on yourself or others, it’s important to do it mindfully and with a plan in place.”

Holidays: A Time to Give to Others… and Yourself?

Although the holidays are a time to give to others, the Chase Blueprint-AOL Holiday Money Mantra Survey found that 90 percent of Americans generally believe that, “it’s important to treat yourself.” In fact, those who say they “totally agree” that it’s important to treat yourself (37 percent) are nearly four times as likely to say they will self-gift this holiday season than those who disagree. Parents are the least likely to self-gift, although one-in-four parents still said they will.

Perhaps self-gifters are on to something: those who believe in treating themselves are more likely to be frequently happy than those who don’t believe in giving to themselves. They’re also less likely to have felt guilty within the past month: only 59 percent felt guilty within the past month compared to 70 percent of those who don’t believe in the importance of treating themselves.

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