This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

The End of Black Friday

Stocks in this article: WMT M TGT JCP BBY

NEW YORK (TheStreet) -- Like a monster escaped from its cage, Black Friday is already rampaging through the retail village.

The "holiday" once seen as the day when retailers' books went into the black, and then as the official start of the Christmas selling season, has morphed into mobs of hungry, angry shoppers storming the gates of stores such as Wal-Mart  (WMT).

The action, which once was in the ad-filled pages of newspapers dumped on lawns the day after Thanksgiving, has moved to what's left of those papers' editorial pages, and onto the TV.

To keep up the sales momentum while also keeping shoppers safe, more stores than ever this year will open on Thanksgiving itself. Because this year's holiday buying season is short, others are showing off their Black Friday pricing right now.


The likely result is that the horrors of past years will dissipate. The question is whether that will affect overall sales. Chances are it won't. People will spend what they intend to spend. They have their plans set.

No company illustrates the conflicting trends of Black Friday more than Wal-Mart.

Full disclosure: In years past I was part of the madness. If you didn't storm the gates of the store right when it opened, at 6 a.m., you'd find the best stuff picked over and the whole place looking like a tornado had just come through by 7 a.m.

This escalated into scenes uploaded to YouTube such as this, from 2011, and this, from 2012. These are the kind of scuffles that have injured shoppers.

So to avoid that, Wal-Mart says it's putting Black Friday prices on selected goods starting this Friday and opening its stores for three hours on Thanksgiving evening.

Macy's  (M), Target  (TGT), JCPenney  (JCP) and BestBuy (BBY) will also have stores open all night on Thanksgiving.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs