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New York Style Sweet Swirls Chocolate

B&G Foods, Inc. is pleased to announce a major makeover of the original bagel chip brand, New York Style ®. The relaunch of New York Style Bagel Crisps ®, New York Style Pita Chips and New York Style Panetini ® is the largest in the brand’s almost 30-year history. Relaunch features include bold and sophisticated packaging, contemporary flavors and a fun, New York-style approach towards everyday snacking and entertaining. New York Style Sweet Swirls also makes its delicious debut and showcases a sweet side to the New York Style brand.

New York Style Bagel Crisps(R)

New York Style Bagel Crisps(R)

The deliciously baked New York Style snack varieties transform an ordinary occasion into something special. New York Style Bagel Crisps, New York Style Pita Chips and New York Style Panetini are great on their own or paired with toppings, dips and spreads providing a delectable appetizer in a New York minute.

New York Style Sweet SwirlsNew York Style is pleased to announce the addition of New York Style Sweet Swirls in two flavors. Sweet Swirls are sweet treats that pack the great flavors of Cinnabon® cinnamon rolls or chocolate into small, crunchy bites. With flavor swirls you can see, New York Style Sweet Swirls deliver just the right amount of sweet in a deliciously baked snack that everyone will love. Satisfy that sweet craving at only 130 calories per serving.

New York Style is also launching “The Thing to Bring™” campaign to coincide with the relaunch and new products, which will ultimately provide consumers solutions as to “what to bring” – such phrases are searched upwards of one million times per month according to Google AdWords. Check out the New York Style Facebook page for sweepstakes and giveaways going on right now.

The New York Style brand evolution will be showcased on its social media platforms including Facebook, Twitter, Pinterest and Instagram, and on its new official website too, with more exciting news to come.

New York Style Bagel Crisps ® – Experience New York-style bagels in a light and crispy chip. Not only do New York Style Bagel Crisps add a crunch to lunch or snack time, these deliciously baked snacks are made with real bagel bread and have half the fat and fewer calories than regular fried potato chips. Flavors include Roasted Garlic, Sea Salt, Sea Salt + Black Pepper, Cinnamon Raisin, Everything, Sesame and Plain.

New York Style Pita Chips – This deliciously baked pita chip has a double layer with a real pita pocket redefining the pita chip as we know it. New York Style Pita Chips have half the fat and fewer calories than regular fried potato chips. Flavors include Parmesan Garlic Herb, Garden Fresh Ranch, Red Hot Chili Pepper and Sea Salt.

New York Style Mini Bagels Baked Mini Bagels are fun, bite-size chips with a light texture and satisfying crunch. Mini bagels are also a great alternative to greasy fried potato chips because they have half the fat and fewer calories. Flavors include Roasted Garlic, Sea Salt, BBQ and Cheddar.

New York Style Panetini ® – Italian-style toast made from authentic, deliciously baked artisan bread is the perfect partner for soups, salads and toppings like bruschetta. Flavors include Garlic, Garlic Parmesan and Three Cheese.

About New York Style

New York Style ®, bagel chip originator and manufacturer of deliciously baked snacks, has been creating snack and bread alternatives for almost three decades. Today, New York Style produces deliciously baked and trans-fat free snacks that include New York Style Bagel Crisps, New York Style Pita Chips, New York Style Mini Bagels and New York Style Panetini ®. Products are sold primarily in the United States and Canada. For more information, please visit: www.NewYorkStyle.com.

About B&G Foods, Inc.

B&G Foods, Inc. (NYSE:BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’s Joy, Brer Rabbit, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc, Las Palmas, Maple Grove Farms, Molly McButter, Mrs. Dash, New York Style, Old London, Original Tings, Ortega, Pirate’s Booty, Polaner, Red Devil, Regina, Rickland Orchards, Sa-són, Sclafani, Smart Puffs, Sugar Twin, Trappey’s, TrueNorth, Underwood, Vermont Maid and Wright’s. B&G Foods also sells and distributes two branded household products, Static Guard and Kleen Guard. For more information, please visit www.bgfoods.com.

Cinnabon ® and the Cinnabon logo are registered trademarks of Cinnabon, Inc. used under license by B&G Foods.

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Copyright Business Wire 2010

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