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This is what happens when you put MBA types or retail lifers in charge of a situation that requires dynamic wholesale transformation.
Managers can be fantastic at cleaning up near-term messes by cutting prices, realigning "teams" and slashing expenses. However, cats of this ilk tend not to be the best visionaries. The very thing physical retailers need, they lack and, worse yet,
refuse to secure.
Don't scoff at the
Intel(INTC - Get Report) mention in the video. They'll likely do a better job at pop-up stores this holiday season than
Microsoft(MSFT) did last year.
From our friends at
Intel claims it's "redefining retail" with free coffee each day, free movies on Fridays, and a showcase of PCs, tablets, and other Intel-powered devices at the stores.
The pop-up stores will change physically three times daily, and it appears that Intel has built a dynamic layout to help shift products around in its retail locations. Visitors will also be able to test-drive Intel products at home or recycle used electronics. Visitors won't be able to purchase products in the stores, unlike traditional retailers, as the pop-up stores are being largely used to push Intel's brand.
There's so much here that makes sense that it's best treated in a separate article. But, in short, I think I'd rather have the minds at Intel on my side if I was part of a physical retail operation that has had its head handed to it and, as far as we can tell, will continue to have its head handed to it, by
Amazon.com(AMZN - Get Report).
I mean the idea of
not selling anything at a retail location sounds so crazy and unorthodox that it might actually work!
But, because it sounds so absurd, it most likely would -- instantly -- get thrown into the bad idea bin by Best Buy management and its board of directors. That's exactly what happened when
some Best Buy employees urged the company to consider seeking partnership with Amazon. The powers that be scoffed.
We'll flesh this BBY-INTC-AMZN retail storyline out over the next few days, weeks and months.
You can find
a list of my most recent articles at this link and follow and/or subscribe to my
Written by Rocco Pendola in Santa Monica, Calif.