PALO ALTO, Calif.
Nov. 19, 2013
Jive Software, Inc.
(NASDAQ: JIVE) today named
as its new executive vice president of strategy and chief marketing officer, starting January 2014. In this global role, Ms. Steele will be responsible for strategy, branding, end-to-end marketing functions, product marketing, corporate communications and other go-to-market responsibilities, as the company advances into its next phase of growth.
"Elisa is a unique leader with both consumer and enterprise experience who fundamentally knows how to communicate the value businesses bring to customers. Her specific talent lies in creating and marketing products that delight customers, build loyalty and ultimately transform brands," said
, Jive's chairman and CEO. "All of us at Jive are thrilled to add her stellar talent and deep experience to this team at a time of tremendous growth and opportunity for Jive and the broader social business market."
Ms. Steele will come to Jive from Microsoft where she is currently corporate vice president and chief marketing officer of consumer applications and services, overseeing brands such as Bing, Internet Explorer, Lync, MSN, Outlook.com and Skype among others. Prior to this role, Ms. Steele was chief marketing officer at Skype, executive vice president and chief marketing officer at Yahoo! and senior vice president of corporate marketing at NetApp, leading transformational brand strategies in all of those roles. Ms. Steele's expertise, spanning more than 20 years in sales, marketing and strategy, includes building and expanding brands, driving customer engagement, accelerating go-to-market strategies and a laser focus on customer insights and needs.
"As the world engages in social communications, now is the time for businesses to harness employee communities as the new and more productive way to work. Jive has a tremendous opportunity to grow its presence and showcase how its robust platform creates meaningful connections and drives valuable business results for companies and their employees, partners and customers. Jive breaks down barriers and gets business done in a better way for millions of people around the world," said Steele. "As a former Jive customer, I couldn't be more excited to help accelerate Jive's momentum through powerful marketing programs and innovative business strategies."