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Gartner Positions Informatica As A Visionary In 2013 Magic Quadrant For Master Data Management Of Product Data Solutions

REDWOOD CITY, Calif., Nov. 19, 2013 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number one independent provider of data integration software, today announced that Gartner, Inc., a leading IT research and advisory firm, has positioned Informatica as a visionary in its November 2013 Magic Quadrant for Master Data Management of Product Data Solutions report.

The complete report, including the quadrant graphic, is available at .

Informatica MDM and Informatica PIM (Product Information Management) advanced in both completeness of vision and ability to execute on that vision.  

Gartner analysts wrote, in the Market Definition/Description section of the Magic Quadrant for Master Data Management of Product Data Solutions report, that, "The use of MDM of product data solutions ranges across different scenarios. Some focus on a segment of product master and other application-specific data in support of customer-facing business processes commonly found in e-commerce across different or 'omni' channels."

Informatica PIM, acquired from Heiler Software in June 2013, is designed to generate a faster time-to-market, increased customer loyalty and higher conversion rates and margins in all sales and marketing channels.

"As a single repository of all product data for distribution in all sales channels, Informatica PIM provides a cohesive, centralized platform for all channel commerce," said Rob Karel, vice president, Product Strategy and Product Marketing, MDM, Informatica.

Gartner analysts, in commenting on another MDM of product data solutions market scenario, also wrote in the report that, "Yet another takes a more enterprise- or ERP-centric view, starting with information architecture spanning all business processes and consolidation of data from a corporate, global perspective."

Informatica MDM is a flexible, business-model driven, multidomain MDM solution that empowers companies to improve operations with business-user access to consolidated and reliable business-critical data - such as products, channel partners, suppliers, customers and employees - as well as the relationships between data.

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