, Minn., and
BASKING RIDGE, N.J.
Nov. 19, 2013
/PRNewswire/ -- Verizon Wireless today (
) unveiled its first Destination Store at
Mall of America®
, launching a new retail experience focused on helping customers discover all that wireless technology can do for their mobile lifestyles.
Covering 9,715 square feet, the new store features interactive Lifestyle Zones where customers can engage with specialists and experience wireless gadgets, apps and tech gear, running on the Verizon Wireless
network, designed to enrich their wireless lives. The Lifestyle Zones include:
The Verizon Destination Store also includes a dedicated
area with seating where an education specialist can share tips about getting the most out of a device and lead classes in front of a large touch-screen digital display screen. Customers also can visit the Customize It Zone and create colorful covers for their smartphones and personalize them with photos. For a fun experience, a huge Focal Wall toward the back of the store beckons customers to approach and see themselves appear as avatar surfers, guitarists and more.
The Verizon Destination Store announced today is part of a broader initiative that includes the redesign of Verizon Wireless' more than 1,700 retail stores throughout the country. Called Smart Stores, the newly designed locations showcase the same mobile lifestyle zones as the Verizon Destination Store on a smaller scale.