AOL announces today that Joe Strolz, formerly of Microsoft Canada, has been named to the role of general manager, AOL Canada, to succeed Graham Moysey, who is relocating to London, England, on Jan 1, 2014 as SVP & head of International, AOL.
Strolz comes to AOL Canada from Microsoft Canada, where he held the position of vice president, Microsoft Advertising and was responsible for advertising revenue across all lines of business, including premium display, mobile, social and programmatic media.
Strolz has had a long career in Canada’s digital industry and a strong track record of building dynamic teams and driving revenue. As a testament to his leadership in the digital space, Strolz recently was voted the Chair of the IAB Canada board and at Microsoft he led the Canadian operation to worldwide “Country of the Year 2013”. He has also held positions at some of Canada’s largest digital publishers, including at Canwest Media (now Postmedia) and Bell Canada. He has an MBA from the University of British Columbia.
“We are thrilled to have Joe join the AOL Canada team,” said Moysey, “Joe has consistently proven himself in the digital space as a leader who can build winning teams and drive revenue and advertiser solutions at scale. I will be looking to him to continue our significant growth in the Canadian market and focus on continued investment into our robust content portfolio.”
Strolz will report to Moysey as part of AOL International and will take on leadership of the Canadian office’s senior team, which includes Dana Toering, head of sales & business development, Brad Cressman, head of content, Leanne Gibson, head of operations, among other senior leaders at AOL Canada.
AOL’s portfolio of premium online destinations reached more than 13 million Canadians across desktop and mobile in the month of September 2013*, including The Huffington Post in Canada, which boasted more than 5 million unique visitors, ahead of The Globe and Mail, National Post Sites and The Toronto Star. AOL Networks’ Advertising.com property provides digital advertisers access to over 20 million online Canadians monthly.