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Cherokee Inc. Enters In To A License Agreement In India With Mahindra Retail’s Mom & Me Stores For Its Liz Lange Maternity Brand

About Cherokee Inc.

Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee ®, Carole Little ®, Liz Lange ® and Sideout ®, in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 40 countries around the world including Target Stores (U.S. and Canada), Tesco (U.K., Ireland and certain Central European countries), RT-Mart (People's Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Mahindra (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), MAP (Indonesia), Magnit (Russia), Landmark Group’s Max Stores (certain Middle East and North Africa countries), and the TJX Companies (U.S., Canada and Europe).

About Mahindra Retail

Mahindra Retail is an extension of the US $16.2 billion Mahindra Group's trading foray in the domestic India market. It is a part of Mahindra Partners, the $750 Million Private Equity division of the Mahindra Group, with a vision to accelerate value creation through a diversified portfolio of emergent businesses of the future. Mahindra Retail has a unique venture, “Mom & Me” retail stores which specialize in maternity and infant care and have everything for Moms and kids under one roof. In a short span of time, Mahindra Retail has successfully created a strong brand with pan India presence, operating 113+ Mom & Me stores across 48+ through a diversified portfolio of emergent businesses of the future. Mahindra Retail has a unique venture, “Mom & Me” retail stores which specialize in maternity and infant care and have everything for Moms and kids under one roof. In a short span of time, Mahindra Retail has successfully created a strong brand with pan India presence, operating 113+ Mom & Me stores across 48+ cities in India by 2013. Mahindra Retail is also in the distributing business of toys, games, & wellness products under licenses from various international brands like Disney®, Mattel®, & NUK®.

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