Roll out the red carpet! Musician and online filmmaker Kurt Hugo Schneider is ready to debut the official track produced, with input from fans, for the Coca-Cola Red Carpet LIVE! Digital Pre-Show at the 2013 American Music Awards. The LIVE stream will begin on Sunday, November 24 at 2 p.m. PST / 5 p.m. EST online at www.TheAMAs.com, Yahoo.com, and ABC.com. The pre-show will bring three hours of entertaining celebrity interviews and exclusive behind-the-scenes content hosted by Lance Bass, Jordin Sparks, Zendaya, Jenna Ushkowitz, Rosie Pierri, Colbie Caillat and Jake Owen. Additionally, the pre-show will include a never-before-seen dance performance by Jabbawockeez and additional live performances from Jesse McCartney, Fifth Harmony and Aloe Blacc.
“It is an awesome new experience for me to get to share the song I created in collaboration with my fans at the Coca-Cola Red Carpet LIVE! Digital Pre-Show,” said Kurt. “The whole process has been pretty amazing. I can’t wait to hit the stage at the digital pre-show and give everyone a first look at this one-of-a-kind song that I’m performing live in front of viewers and celebrities on the red carpet.”
The Coca-Cola AHH Studio digital experience allowed teens to interact with Kurt to help create the original soundtrack for the pre-show. Each week, teens across the country were able to listen to three different musical options and choose the one they liked best. After six weeks and six opportunities for fans to weigh in, Kurt used all of the elements chosen by fans to create the official soundtrack. Fans can tune in to the pre-show for all of the action live from the red carpet as the Coca-Cola AHH Studio digital experience program culminates with Kurt’s performance of the official track.
Fans will be able to view several areas live during the pre-show, such as the Coca-Cola Interview Lounge, the first stop for celebrity interviews on the red carpet. Celebrity hosts from all sectors of the music and entertainment world will get the latest Hollywood scoop from the stars themselves as they make their way to one of music’s most celebrated nights.