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India's Cards And Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products And Competitive Landscape

NEW YORK, Nov. 19, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

India's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

http://www.reportlinker.com/p01870958/India's-Cards-and-Payments-Industry-Emerging-Opportunities-Trends-Size-Drivers-Strategies-Products-and-Competitive-Landscape.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Credit_Card

SynopsisThe report provides market analysis, information and insights into India's cards and payments industry, including:• Current and forecast values for each category of India's cards and payments industry including debit cards, credit cards, prepaid cards and charge cards.• Comprehensive analysis of the industry's market attractiveness and future growth areas.• Analysis of various market drivers and regulations governing India's cards and payments industry.• Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market.• Comprehensive analysis of consumer attitudes and their buying preferences for cards.• Competitive landscape of India's cards and payments industry.

SummaryThe Indian cards and payments industry registered significant growth during the review period (2008–2012). The card payments channel grew at a CAGR of 27.05%, to reach 456.8 million cards in circulation by the end of 2012. In value terms, the card payments channel valued INR19.4 trillion ( US$363.0 billion) in 2012. Changing lifestyle demographics, increased popularity of online shopping and higher disposable income per capita supported the growth of cards in circulation. Many Indian banks expanded their networks of automated teller machines (ATMs) during the review period. Part of this expansion involved installing point-of-sale (POS) terminals that accept both debit and credit card payments. Nationally, these terminals registered a CAGR of 17.21% during the review period, increasing from 448,000 terminals in 2008 to 845,653 in 2012. The number of ATMs installed increased at a review-period CAGR of 27.13%, from 43,651 in 2008 to 114,014 in 2012.

Scope• This report provides a comprehensive analysis of India's cards and payments industry.• It provides current values for India's cards and payments industry for 2012 and forecast figures for 2017.• It details the different macroeconomic, infrastructural, consumer and business drivers affecting India's cards and payments industry.• It outlines the current regulatory framework in the industry.• It details the marketing strategies used by various bankers and other institutions. • It profiles the major banks in India's cards and payments industry.

Reasons To Buy• Make strategic business decisions using historic and forecast market data related to India's cards and payments industry and each market within it.• Understand the key market trends and growth opportunities within India's cards and payments industry.• Assess the competitive dynamics in India's cards and payments industry.• Gain insights into the marketing strategies used for selling various types of cards in India.• Gain insights into key regulations governing India's cards and payment industry.

Key HighlightsIndia is the fourth-largest country in terms of the number of resident high net worth individuals (HNWIs). By the end of December 2012, the country had 290,552 HNWIs, and this number is projected to reach 547,893 by 2016. To capitalize on this growing niche segment, banks and card issuers are making a significant effort to target this group as HNWIs traditionally show a greater willingness to use non-cash payment methods such as credit, debit and prepaid cards.• According to 2012 RBI estimates, around 43.8% of the Indian population remains unbanked, and rely heavily on cash transactions. Of the total unbanked population, INR46.5 trillion ( US$869.8 billion) worth of cash transactions were registered in 2012. RBI regulations relating to financial inclusion mean that banks are presented with a significant opportunity to target and market prepaid card products, especially in rural areas.• To increase card usage, the Reserve Bank of India (RBI) capped the Merchant Discount Rate (MDR) for debit card transactions at 0.75% for any transaction below INR2,000 (US$37.4), and 1% for any transaction above INR2,000 (US$37.4) in June 2012 from the earlier MDR charges of 1–2.5%.• The Indian cards and payments industry registered significant growth during the review period (2008–2012). The card payments channel grew at a CAGR of 27.05%, to reach 456.8 million cards in circulation by the end of 2012. In value terms, the card payments channel valued INR19.4 trillion ( US$363.0 billion) in 2012.

Table of Contents1 Executive Summary2 Analysis of Industry Environment, Key Trends and Drivers2.1 Payment Infrastructure and Emerging Technologies2.1.1 ATMs2.1.2 POSs2.1.3 EMV2.1.4 Internet penetration2.1.5 Near-field communication (NFC)2.1.6 Mobile payments2.2 Business Drivers2.2.1 Competitive pressure2.2.2 Online trade dynamics2.2.3 Retail dynamics2.3 Economic Drivers2.3.1 GDP2.3.2 Inflation2.3.3 GDP per capita income3 Cards and Payments Industry Share Analysis3.1 Overview of the Cards and Payments Industry3.1.1 Cash3.1.2 Checks3.1.3 Card payments3.1.4 Direct debit3.1.5 Credit transfer4 Regulatory Framework and Card Fraud Statistics4.1 Regulatory Framework4.1.1 Security regulations and guidelines4.1.2 Foreign direct investment (FDI) regulations4.2 Card Fraud Statistics4.2.1 Card-not-present fraud4.2.2 Counterfeit cards4.2.3 Cards lost or stolen5 Emerging Consumer Attitudes and Trends5.1 Industry Segmentation and Targeting5.1.1 Retail customers5.1.2 Corporate users5.2 Travel and Tourism Spending5.2.1 Outbound tourist volume5.2.2 Outbound tourist spending5.2.3 Outbound tourist card spending5.3 Retail Card Spending5.3.1 Analysis by product categories5.3.2 Analysis by retail channels6 Analysis of Card Payments Channel and Growth Prospects6.1 Channel Share Analysis by Card Category6.2 Size and Forecast of the Card Payments Channel6.2.1 Analysis by number of cards in circulation6.2.2 Analysis by transaction value7 Analysis of Credit Card Payments and Growth Prospects7.1 Overall Category Size and Forecast7.1.1 Analysis by volume of cards in circulation7.1.2 Analysis by transaction value7.1.3 Analysis by transaction volume7.2 Transaction Share Analysis by Channel7.2.1 Analysis by transaction value7.2.2 Analysis by transaction volume7.3 Personal Credit Cards Size and Forecast7.3.1 Analysis by volume of cards in circulation7.3.2 Analysis by transaction value7.3.3 Analysis by transaction volume7.4 Commercial Credit Cards Sub-Category Size and Forecast7.4.1 Analysis by number of cards in circulation7.4.2 Analysis by transaction value7.4.3 Analysis by transaction volume7.5 Competitive Landscape7.5.1 Scheme share analysis7.5.2 Issuer share analysis8 Analysis of Debit Card Payments and Growth Prospects8.1 Overall Category Size and Forecast8.1.1 Analysis by number of cards in circulation8.1.2 Analysis by transaction value8.1.3 Analysis by transaction volume8.2 Transaction Share Analysis by Channel8.2.1 Analysis by transaction value8.2.2 Analysis by transaction volume8.3 Competitive Landscape8.3.1 Scheme share analysis8.3.2 Issuer share analysis9 Analysis of Charge Card Payments and Growth Prospects9.1 Overall Category Size and Forecast9.1.1 Analysis by number of cards in circulation9.1.2 Analysis by transaction value9.1.3 Analysis by transaction volume9.2 Transaction Share Analysis by Channel9.2.1 Analysis by transaction value9.2.2 Analysis by transaction volume9.3 Personal Charge Cards Segment Size and Forecast9.3.1 Analysis by number of cards in circulation9.3.2 Analysis by transaction value9.3.3 Analysis by transaction volume9.4 Commercial Charge Cards Sub-Category Size and Forecast9.4.1 Analysis by volume of cards in circulation9.4.2 Analysis by transaction value9.4.3 Analysis by transaction volume9.5 Competitive Landscape9.5.1 Scheme share analysis9.5.2 Issuer share analysis10 Analysis of Prepaid Card Payments and Growth Prospects10.1 Overall Category Size and Forecast10.1.1 Analysis by number of cards in circulation10.1.2 Analysis by transaction value10.2 Open-Loop Prepaid Cards Segment Size and Forecast10.2.1 Analysis by number of cards in circulation10.2.2 Analysis by transaction value10.3 Closed-Loop Prepaid Cards Segment Size and Forecast10.3.1 Analysis by number of cards in circulation10.3.2 Analysis by transaction value11 Merchant Acquiring11.1 Merchant Acquirers in the Country12 Company Profiles of Card Issuers12.1 State Bank of India (SBI)12.1.1 Key financials12.1.2 Card portfolio12.1.3 Strategies12.2 ICICI Bank Ltd12.2.1 Key financials12.2.2 Card portfolio12.2.3 Strategies12.3 HDFC Bank12.3.1 Key financials12.3.2 Card portfolio12.3.3 Strategies12.4 Axis Bank12.4.1 Key financials12.4.2 Card portfolio12.4.3 Strategies12.5 Citibank12.5.1 Card portfolio12.5.2 Strategies13 Appendix13.1 Methodology13.2 Definitions13.3 Contact Timetric13.4 About Timetric13.5 Timetric's Services13.6 Disclaimer

List of TablesTable 1: Indian Payment Channels (INR Billion), 2008–2012Table 2: Market Entry Strategy of Foreign Banks in IndiaTable 3: Indian Card Fraud (INR Million), 2008–2012Table 4: Specialized Credit Cards for WomenTable 5: Specialized Debit Cards for WomenTable 6: Debit Cards Offered to HNWIsTable 7: Co-branded Credit CardsTable 8: Prepaid Cards for Outbound Business TouristsTable 9: Indian Consumer Card Spending by Product Category (INR Million), 2008–2012Table 10: Indian Consumer Card Spending by Retail Channel (INR Million), 2008–2017Table 11: Indian Card Payments Channel by Card Category (Thousands), 2008–2017Table 12: Indian Card Payments Channel Size by Volume of Cards (Million), 2008–2017Table 13: Indian Card Payments Channel Size by Transaction Value (INR Trillion), 2008–2017Table 14: Indian Card Payments Channel Size by Transaction Value (US$ Billion), 2008–2017Table 15: Indian Credit Cards Category Size by Volume of Cards (Million), 2008–2017Table 16: Indian Credit Cards Category Size by Transaction Value (INR Billion), 2008–2017Table 17: Indian Credit Cards Category Size by Transaction Value (US$ Billion), 2008–2017Table 18: Indian Credit Card Category Size by Transactions Volume (Million), 2008–2017Table 19: Indian Personal Credit Cards Sub-Category Size by Volume of Cards (Million), 2008–2017Table 20: Indian Personal Credit Cards Sub-Category Size by Transaction Value (INR Billion),Table 21: Indian Personal Credit Cards Sub-Category Size by Transaction Value (US$ Billion), 2008–2017Table 22: Indian Personal Credit Cards Sub-Category Size by Number of Transactions (Million), 2008–2017Table 23: Indian Commercial Credit Cards Sub-Category Size by Volume of Cards (Thousands), 2008–2017Table 24: Indian Commercial Credit Cards Sub-Category Size by Transaction Value (INR Billion), 2008–2017Table 25: Indian Commercial Credit Cards Sub-Category Size by Transaction Value (US$ Million),Table 26: Indian Commercial Credit Cards Segment Size by Number of Transactions (Million),Table 27: Indian Debit Card Category Size by Volume of Cards (Million), 2008–2017Table 28: Indian Debit Cards Category Size by Transaction Value (INR Trillion), 2008–2017Table 29: Indian Debit Cards Category Size by Transaction Value (US$ Billion), 2008–2017Table 30: Indian Debit Cards Category Size by Volume of Transactions (Billion), 2008–2017Table 31: Indian Charge Cards Category Size by Volume of Cards (Thousands), 2008–2017Table 32: Indian Charge Cards Category Size by Transaction Value (INR Billion), 2008–2017Table 33: Indian Charge Cards Category Size by Transaction Value (US$ Billion), 2008–2017Table 34: Indian Charge Cards Category Size by Volume of Transactions (Million), 2008–2017Table 35: Indian Personal Charge Cards Sub-Category Size by Volume of Cards (Thousands), 2008–2017Table 36: Indian Personal Charge Cards Sub-Category Size by Transaction Value (INR Billion), 2008–2017Table 37: Indian Personal Charge Cards Sub-Category Size by Transaction Value (US$ Million), 2008–2017Table 38: Indian Personal Charge Cards Sub-Category Size by Transactions Volume (Thousands),Table 39: Indian Commercial Charge Cards Sub-Category Size by Cards Volume (Thousands), 2008–2017Table 40: Indian Commercial Charge Cards Sub-Category Size by Transaction Value (INR Billion),Table 41: Indian Commercial Charge Cards Sub-Category Size by Transaction Value (US$ Billion),Table 42: Indian Commercial Charge Cards Sub-Category Size by Transaction Volume (Million),Table 43: Indian Prepaid Cards Category Size by Volume of Cards (Million), 2008–2017Table 44: Indian Prepaid Cards Category Size by Transaction Value (INR Billion), 2008–2017Table 45: Indian Prepaid Cards Category Size by Transaction Value (US$ Billion), 2008–2017Table 46: Indian Open-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2008–2017Table 47: Indian Open-Loop Prepaid Cards Segment Size by Transaction Value (INR Billion), 2008–2017Table 48: Indian Open-Loop Prepaid Cards Segment Size by Transaction Value (US$ Million),Table 49: Indian Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2008–2017Table 50: Indian Closed-Loop Prepaid Cards Segment Size by Transaction Value (INR Billion), 2008–2017Table 51: Indian Closed-Loop Prepaid Cards Segment Size by Transaction Value (US$ Billion),Table 52: State Bank of India's Key Financial Indicators (INR Billion), March 2012 and 2013Table 53: State Bank of India – Card Product Offerings and Key FeaturesTable 54: ICICI Bank Ltd's Key Financial Indicators (INR Billion), March 2012 and 2013Table 55: ICICI Bank Ltd – Card Product Offerings and Key FeaturesTable 56: HDFC Bank's Key Financial Indicators (INR Billion), March 2012 and 2013Table 57: HDFC Bank – Card Product Offerings and Key FeaturesTable 58: Axis Bank's Key Financial Indicators (INR Billion), March 2012 and 2013Table 59: Axis Bank – Card Product Offerings and Key FeaturesTable 60: Citibank – Card Product Offerings and Key FeaturesTable 61: Key Definitions

List of FiguresFigure 1: Benchmarking the Indian Payment Cards Channel Against Other Large Markets in the RegionFigure 2: India – Growth of Various Card Categories (%), 2008–2017Figure 3: Indian ATMs Penetration per 100,000 Inhabitants, 2008–2017Figure 4: Indian POS Penetration per 100,000 Inhabitants, 2008–2017Figure 5: Indian Volume of Internet Users (Million), 2008–2012Figure 6: Indian Value of M-Payments (US$ Million), 2009–2012Figure 7: Indian GDP Growth Rate (%), 2008–2017Figure 8: Indian Inflation Rate (%), 2008–2017Figure 9: Indian GDP per Capita Income (US$), 2008–2017Figure 10: Share of Indian Payment Channels (%), 2008 and 2012Figure 11: Indian Card Fraud (INR Million), 2008 and 2012Figure 12: Indian Value of Card-Not-Present Fraud (INR Million), 2008–2012Figure 13: Indian Counterfeit Card Fraud Value (INR Million), 2008–2012Figure 14: Indian Value of Card Fraud by Lost or Stolen Cards (INR Million), 2008–2012Figure 15: Indian Cards and payments industry Segmentation by Card TypeFigure 16: Indian Volume of HNWIs (Thousands), 2008–2012Figure 17: Indian Volume of Outbound Tourists (Million), 2008–2012Figure 18: Indian Outbound Tourists Spending (INR Billion), 2008–2017Figure 19: Indian Outbound Tourists Card Spending (US$ Million), 2012Figure 20: Indian Retail Consumer Card Spending by Product Category (%), 2012Figure 21: Indian Retail Consumer Card Spending by Retail Channel (%),2012Figure 22: Indian Card Payments Channel by Card Category (%), 2008–2017Figure 23: Indian Card Payments Channel Size by Volume of Cards (Million), 2008–2017Figure 24: Indian Card Payments Channel Size by Transaction Value (INR Trillion), 2008–2017Figure 25: Indian Credit Cards Penetration per 100 Inhabitants, 2008–2017Figure 26: Indian Credit Cards Category Size by Volume of Cards (Million), 2008–2017Figure 27: Indian Credit Cards Category Size by Transaction Value (INR Billion), 2008–2017Figure 28: Indian Card Category Size by Transactions Volume (Million), 2008–2017Figure 29: Indian Credit Card Transactions Value by Channel (INR Billion), 2008–2017Figure 30: Credit Card Transactions Volume by Channel (Million), 2008–2017Figure 31: Indian Personal Credit Cards Sub-Category Size by Volume of Cards (Million), 2008–2017Figure 32: Indian Personal Credit Cards Sub-Category Size by Transaction Value (INR Billion), 2008–2017Figure 33: Indian Personal Credit Cards Segment Size by Number of Transactions (Million), 2008–2017Figure 34: Indian Commercial Credit Cards Sub-Category Size by Volume of Cards (Thousands), 2008–2017Figure 35: Indian Commercial Credit Cards Sub-Category Size by Transaction Value (INR Million),Figure 36: Indian Commercial Credit Cards Sub-Category Size by Number of Transactions (Million),Figure 37: Indian Credit Cards Category Share by Scheme (%), 2012Figure 38: Indian Credit Cards Category Share by Bank (%), 2012Figure 39: Indian Debit Cards Category Penetration per 100 Inhabitants, 2008–2017Figure 40: Indian Debit Card Category Size by Volume of Cards (Million), 2008–2017Figure 41: Indian Debit Cards Category Size by Transaction Value (INR Trillion), 2008–2017Figure 42: Indian Debit Cards Category Size by Volume of Transactions (Billion), 2008–2017Figure 43: Indian Debit Cards Category Transactions Value Share Analysis by Channel (INR Billion),Figure 44: Indian Debit Card Transactions Volume Share Analysis by Channel (Million), 2008–2017Figure 45: Indian Debit Cards Category Share by Scheme (%), 2012Figure 46: Indian Debit Cards Category Share by Bank (%), 2012Figure 47: Indian Charge Cards Category Penetration per 1000 Inhabitants, 2008–2017Figure 48: Indian Charge Card Category Size by Volume of Cards (Thousands), 2008–2017Figure 49: Indian Charge Cards Category Size by Transaction Value (INR Billion), 2008–2017Figure 50: Indian Charge Cards Category Size by Volume of Transactions (Million), 2008–2017Figure 51: Indian Charge Card Transactions Value Share Analysis by Channel (INR Million), 2008–2017Figure 52: Indian Charge Card Transactions Volume Share Analysis by Channel (Thousands),Figure 53: Indian Personal Charge Cards Sub-Category Size by Volume of Cards (Thousands), 2008–2017Figure 54: Indian Personal Charge Cards Sub-Category Size by Transaction Value (INR Billion), 2008–2017Figure 55: Indian Personal Charge Cards Sub-Category Size by Transactions Volume (Thousands),Figure 56: Indian Commercial Charge Cards Sub-Category Size by Cards Volume (Thousands), 2008–2017Figure 57: Indian Commercial Charge Cards Sub-Category Size by Transaction Value (INR Billion),Figure 58: Indian Commercial Charge Cards Sub-Category Size by Transaction Volume (Million),Figure 59: Indian Charge Cards Category Share by Scheme (%), 2012Figure 60: Indian Charge Cards Category Share by Scheme (%), 2012Figure 61: Indian Prepaid Cards Category Penetration per 100 Inhabitants, 2008–2017Figure 62: Indian Prepaid Cards Category Size by Volume of Cards (Million), 2008–2017Figure 63: Indian Prepaid Cards Category Size by Transaction Value (INR Billion), 2008–2017Figure 64: Indian Open-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2008–2017Figure 65: Indian Open-Loop Prepaid Cards Segment Size by Transaction Value (INR Billion), 2008–2017Figure 66: Indian Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2008–2017Figure 67: Indian Closed-Loop Prepaid Cards Segment Size by Transaction Value (INR Billion),Figure 68: Indian Merchant Acquirers' POS Terminals and Market Share (%), June 2013

Companies Mentioned State Bank of IndiaICICI Bank LtdHDFC BankAxis BankCitibankMasterCardVisaAmerican ExpressDiners ClubRuPay

To order this report: India's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape http://www.reportlinker.com/p01870958/India's-Cards-and-Payments-Industry-Emerging-Opportunities-Trends-Size-Drivers-Strategies-Products-and-Competitive-Landscape.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Credit_Card 

Contact Clare: clare@reportlinker.com US: (339)-368-6001Intl: +1 339-368-6001

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