DETROIT, Nov. 19, 2013 (GLOBE NEWSWIRE) -- Compuware Corporation (Nasdaq:CPWR), the technology performance company delivering a new generation of application performance management (APM), today announced results of a new consumer survey conducted online on their behalf by Harris Interactive, revealing substantial adoption of mobile shopping by consumers coming this 2013 holiday season. Download the survey report here .
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This year, 49 percent of smartphone and tablet users intend to use their mobile devices to search for and/or buy gifts, and 36 percent plan to do more shopping via their devices this year than last. The findings also show that performance of retailers' mobile websites and native applications can have a major impact on bottom line success during peak shopping periods, like Black Friday, Cyber Monday and beyond.The study surveyed 2,025 U.S. adults age 18 and older, among which 1,191 are smartphone and/or tablet users, in advance of the holiday shopping season. The survey sheds light on what can be seen as increasingly widespread adoption of shopping via mobile devices, and how it can become a must-have investment for retailers if they're going to keep up with holiday purchasing behaviors. "The rapid shift to mobile shopping may seem like no surprise, but the pace – 66 percent of 18-34 year old smartphone or tablet users saying they will be using their devices to shop on-line this holiday season – has retailers scrambling," said John Van Siclen, General Manager of Compuware's APM business unit. "Mobile applications have more variables, like carrier latency, signal strength and battery life to contend with. Also, many mobile applications are simply less mature and less tested than their classic web counter-parts. The winners in the battle for mobile shoppers this holiday season will be those who did the prior-proper planning to assure their mobile applications are ready for the load and are proactively managed with the latest modern performance management technology."
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