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Persuasion Expert Amy Showalter Shares New Thoughts On Gladwell's "David And Goliath" Book

"Flick any belief in instant gratification off your shoulder and realize that it may take years to reach your goal. Commitment to your cause is key," she said. "Remember, if someone can talk you out of doing it, you don't have the fire."

She also suggests that underdogs don't take failure personally and they celebrate small victories.

For more tactics and strategies to learn how to get more powerful people and organizations to adopt your ideas, read "The Underdog Edge" which provides the battle plan for underdogs to win political battles.

Showalter provides step-by-step instructions for trade groups, companies, political parties, non-profits and individuals to influence decision makers, affect policy change and make a difference in the world. In short, it is a playbook that shows how ordinary people change the minds of the powerful.

For information on her speaking, consulting and coaching services, go to

About Amy Showalter

Amy is a grassroots and PAC influence expert who founded The Showalter Group to help associations and corporations increase their grassroots and PAC effectiveness. In fact, over 85% of her long-term consulting clients have experienced an increase in budget, staff, and senior management recognition after collaborating with Amy.

She blogs for, and has been a columnist for Forbes. Over 500 media outlets have featured her insights, including the San Francisco Chronicle, The Washington Times, Politico, CNN,,, and Roll Call.

Amy also is the Executive Editor of Creating and Managing an Association Government Relations Program, published by the American Society of Association Executives.

Over 3,000 government relations professionals subscribe to her Roots of Success newsletter. She is the Co-Founder and Producer of Innovate to Motivate®, a conference for veteran political involvement professionals.

About The Showalter Group (TSG)

Founded in 1999, TSG clients include major corporations such as International Paper, Monsanto, Southwest Airlines, and national trade associations such as the National Restaurant Association and the International Dairy Foods Association. Major non-profits that they have collaborated with include the American Heart Association's Office of Public Advocacy, the United States Green Building Council, and the Girl Scouts of the USA. State trade associations that have hired The Showalter Group for consulting projects include the California Healthcare Association, the Mountain West Credit Union Association, and numerous state REALTOR® associations.

Read more news from Amy Showalter

SOURCE Amy Showalter

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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