This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Health Media Network Keynotes European Point-of-Care Digital Ad Summit

STAMFORD, Conn., Nov. 19, 2013 /PRNewswire/ -- Last week, in Hamburg, Germany, Health Media Network's (HMN) Chief Operating Officer, Larry Newman, was the featured keynote speaker at the BroadSign Executive Forum: Healthcare, a major European best practices summit for digital point-of-care (POC) advertising executives, hosted by HMN partner BroadSign International, LLC. The Forum focused on how digital signage and digital media are transforming the healthcare landscape in the United States.

(Photo: )

(Logo: )

The exclusive, invitation-only event brought together a group of elite European networks in the health care and point-of-care verticals to exchange best practices and thinking about how HMN's content and technology partnership with BroadSign are effectively engaging, motivating and activating patients to more proactively affect the doctor-patient relationship. 

In his remarks, Newman said, "This approach is effectively closing the gap between patients and their physicians. We've created a successful formula of layering on services, leveraging locations and maximizing the power of the prescribing doctor. This can be seen most prominently in physician waiting rooms, where patients (ultimately consumers) spend a good amount of time." 

HMN facilitates conversations between doctors and patients at the care delivery site with a documented immediacy that drives specific patient actions and requests vital to healthy living. Its POC programming features 25 condition-specific networks and is IP addressable with the ability to segment each screen/office with different content. Each doctor's office has the ability to customize messages for staff and patients. For the first time, a physician has a communications system that allows quick and efficient communication of important and relevant messages on a daily basis.

"As the leading digital signage software provider in the American healthcare and POC markets, we saw the BroadSign Executive Forum: Healthcare as a way to bring extensive expertise to a select group of European forerunners," said Skip Beloff, BroadSign's Vice President of Sales. "HMN is one of our most innovative partners in the vertical and presented attendees with information they can immediately apply to their business."

As the trend toward direct-to-consumer (DTC) marketing continues to grow in Europe, Newman's remarks emphasized the contrast between the state of the industry in the U.S. and the potential for growth in Europe. 

Newman also challenged his audience to probe "why the lag?" between Europe and U.S. in marketing to doctors and in having greater presence at the point-of-care delivery site. Throughout the day-long summit, the six companies participating wrangled with issues such as:
  • Higher rates of acceptance of digital channels by American health professionals and how to boost acceptance rates in local markets
  • General regulations toward in-store (office advertising) in Europe
  • Varying patency laws from country to country overseas
  • Greater efficiency in advertising spending in the U.S.
  • Ways European networks can enable greater communications and content presentation at the POC

Newman closed by urging the group to consider the global opportunity for the digital advertising industry. "We buy the same screens, play in the same technology space, have the same customers, share the same challenges…can we begin to act as a global industry?" he asked. 

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.66 -0.09%
FB $118.58 0.85%
GOOG $698.30 0.76%
TSLA $241.82 0.44%
YHOO $36.53 -0.19%


Chart of I:DJI
DOW 17,891.16 +117.52 0.66%
S&P 500 2,081.43 +16.13 0.78%
NASDAQ 4,817.5940 +42.2360 0.88%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs