This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

General Mills Big G Cereals Bring "The Force" To The Breakfast Table With Collectible Star Wars™ Character Pens, For A Limited Time

MINNEAPOLIS, Nov. 19, 2013 /PRNewswire/ -- May the Force be with you ... at the breakfast table, that is. Back by popular demand, select General Mills Big G cereals now include eight collectible figure pens featuring various characters from the iconic Star Wars episodes from now until the end of the year. To kick off the promotion, Big G is creating Star Wars-inspired episodes using the pens and calling on fans to share their favorite scenes for a chance to be re-created into Vine and Instagram "Cereal Wars" videos.

(Photo: http://photos.prnewswire.com/prnh/20131119/NY16115 )

"When you combine an iconic franchise like Star Wars and a beloved brand like Big G cereals, you have the chance to create an incredible amount of pop culture love," says Lisa Tomassen, integrated communication manager at General Mills. "We're excited about this unique opportunity to connect with both fan bases and can't wait to share the inspiration that ensues."

Fans and cereal enthusiasts can visit the Cereal Wars Tumblr page at biggcerealwars.tumblr.com to view Star Wars-inspired videos and submit their video requests by sharing their most memorable movie scenes, quotes or character battle scenarios. Each week, one or more fan-inspired videos will be turned into Vine and Instagram episodes and shared on the "Cereal Wars" feed.

In addition to the Cereal Wars content, three Star Wars fan sites will host a giveaway of collector's items from the Lucasfilm archives. Fans who submit their video requests on the site are eligible to win, and winners will be chosen through a random sweepstakes process. Links to those fan pages are located on the Tumblr page.

The collectible pen characters include Darth Vader, Yoda, Chewbacca, Clone Trooper, Mace Windu, Obi Wan Kenobi, Anakin Skywalker and Jango Fett. Fans can look for the collectible pens in specially marked Big G cereals starting now and until supplies last (end of December 2013). Participating brands include Honey Nut Cheerios, Cinnamon Toast Crunch, Reese's Puffs, Golden Grahams, Cocoa Puffs, Trix and Lucky Charms. Big G cereals can be found at all mass grocery retailers across the country.

To find Big G cereals near you, please visit http://www.generalmills.com/ProductLocator.aspx.

About General Mills General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM 2013 Lucasfilm Ltd.  All rights reserved.  All other trademarks and trade names are properties of their respective owners.

SOURCE General Mills

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,279.74 +13.75 0.08%
S&P 500 2,010.40 -0.96 -0.05%
NASDAQ 4,579.7870 -13.6380 -0.30%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs