Frost & Sullivan: With 90 Percent Of US Population Owning A Smartphone By 2018, Consumers Require Broader Protection
MOUNTAIN VIEW, Calif., Nov. 19, 2013 /PRNewswire/ -- The average smartphone user now consumes more than 2 gigabytes of mobile data every month and has more than 100 applications on his or her device. With smartphones emerging as the primary device for the consumption and creation of digital media, consumers are increasingly looking to protect, manage, optimize and enhance their mobile device experience. In order to address this market reality, leading carriers are moving from simply offering handset insurance to providing comprehensive, integrated mobile protection plans that include device insurance, data protection, and premium technical support.
New research from Frost & Sullivan's Next Generation of Handset Protection is Mobile Protection: From Handset Protection to Mobile Technology Support and Beyond market insight finds that more than 80 million mobile phone "incidents" occurred in the U.S. in 2013. This translates to approximately one in four users having their device lost, stolen or damaged. While protecting the device is important, consumers are also looking to protect their data and manage their mobile application experience. This research analyzes the forces driving the expansion of the traditional handset protection category and identifies the pillars of comprehensive "next generation" mobile protection.
For more information on this research, please email Britni Myers, Corporate Communications, at firstname.lastname@example.org.
The proliferation of higher priced smartphones and correlating mobile security threats led to a surge in the awareness and popularity of handset protection services. Frost & Sullivan research suggests consumers inherently expect ongoing support from their carrier for the full gamut of mobile device and support issues. Retail store and technical support representatives are challenged to provide the elevated assistance needed to address the more sophisticated, complex and multi-functional mobile devices and applications. One of the ways in which carriers can support the different mobile protection requirements is by implementing an ongoing support model that provides utility across the consumer's entire journey with their device.
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