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IPhone 6 Rumors Spur Positive Analyst Report On Apple Inc. (AAPL)

Analysts like the rumors they're hearing about Apple Inc. (AAPL)'s iPhone 6.

The iPhone 6 keeps generating buzz among Apple fans, investors and analysts, even though we have no idea what it will bring. Analysts at Susquehanna International Group reiterated their Positive rating and $625 per share price on Apple Inc. (AAPL) as a result of what they have heard about the rumored handset.

Running checks on the iPhone 6

Analyst Chris Caso cited their "checks" which suggest what sort of features we can expect in the iPhone 6. It should be noted that these so-called "checks" could be just a reliable as the unnamed sources cited in other places reporting these iPhone 6 rumors. We won’t know until we actually see the handset which one of these rumors, if any, end up being correct. We are seeing a common theme among them, however, which may be why so many analysts are putting so much stock in them.

Anyway, here’s what Caso thinks the iPhone 6 will have, based on their "checks." He agrees with the general consensus among analysts that a larger screen is in order. He also agrees that it will have Apple Inc. (AAPL)’s own A8 processor and be thinner than the previous models.

iPhone 6 could be more expensive

One place where Caso seems to differ from the norm is in pricing for the iPhone 6. The analyst suggests that Apple will raise the price over the traditional price of the iPhone. He said the larger screen could possibly warrant an even higher price and would enable Apple to protect its gross margins, which would deteriorate otherwise due to increasing materials costs.

In addition, he thinks Apple Inc. (AAPL) will shift away from its traditional habit of lowering the cost of previous models when a new model comes out. Instead, he thinks the company will just design new products at lower price points. He said the launch of the iPad Mini with Retina display and the less expensive iPhone 5C suggest that the company is indeed moving in this direction.

iPhone 6 could be out earlier than iPhone 5S

Caso also suggests that the iPhone 6 will be out by the middle of 2014, which could put the launch up to three months earlier than the timing of the iPhone 5S, which came out in September. His view on the timing of the handset appears to be in line with other analysts as well.

-By Michelle Jones


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