ADT today announced it has filed a second lawsuit against Utah-based Vision Security, LLC to prohibit their sales agents from using deceptive sales pitches, and to obtain further damages and attorney fees. The new lawsuit comes just two months after Vision and Security Networks, LLC settled with ADT for $2.2 million and agreed to a permanent injunction for engaging in similar practices.
Previously, Vision stated it did not tolerate deceptive sales practices, and customer complaints likely came from isolated “rogue” sales agents. However, following the August settlement, former Vision Security managers provided ADT with copies of audio and video recordings of Vision sales agent training sessions. As alleged in the lawsuit, those recordings show Vision has been training its sales force to sell alarm systems by posing as GE technicians, making service calls to upgrade customers’ alarm panels at no cost, at the direction of local police and fire departments.
“The new revelation in our lawsuit alleges that Vision trained more than one hundred sales agents to use false sales pitches and urged them to record and share these pitches with others,” said Hannah Lim, chief litigation officer at ADT. “We will continue to litigate aggressively against companies that misrepresent ADT to consumers.”
“ADT has a responsibility to ensure its 6.5 million customers receive highly reliable life safety and lifestyle services from us and not an imposter,” said David Bleisch, chief legal officer at ADT. “We abide by responsible sales practice guidelines established by leading industry organizations, and we encourage all home security companies to follow best practices to reinforce positive perceptions about the electronic security industry.”
The ADT Corporation (NYSE: ADT) is a leading provider of electronic security, interactive home and business automation and monitoring services for residences and small businesses in the United States and Canada. ADT's broad and pioneering set of products and services, including ADT Pulse interactive home and business solutions, and home health services, meet a range of customer needs for today’s active and increasingly mobile lifestyles. Headquartered in Boca Raton, Florida, ADT helps provide peace of mind to more than six million customers, and it employs approximately 17,000 people at more than 200 locations. More information is available at