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The Choice Hotels Cambria Suites Brand Announces Expansion In Asheville, North Carolina

ROCKVILLE, Md., Nov. 18, 2013 /PRNewswire/ --  Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, announced it has signed an agreement with franchise partner FIRC Group, Inc., to develop a new Cambria Suites in Asheville, N.C. The 141-room Cambria Suites property will be located at the intersection of Battery Park and Page Avenue and is expected to open in 2015.

(Logo: http://photos.prnewswire.com/prnh/20131015/NE98133LOGO-b)

"We continue to experience strong momentum in bringing the Cambria Suites experience to new travelers in new markets, and we're excited to open our second hotel in North Carolina," said Michael Murphy, senior vice president, Upscale Brands, Choice Hotels International. "The FIRC Group is a phenomenal partner with decades of experience, so we're confident they'll deliver the Cambria experience at its best – stylish, modern comfort at a great value.

Led by Antonio Fraga, Sr., FIRC Group, Inc. has more than 30 years of extensive development experience and a strong presence in the Asheville market. The company owns the Haywood Park Hotel, along with several major retail operations and successful restaurants. 

"We are excited about our affiliation with Choice Hotels' Cambria Suites brand," said Antonio Fraga, Sr., president and founder of FIRC Group, Inc. "I have been conducting business in Asheville for 25 years, and I believe the Cambria Suites property will make a great addition to this market, which attracts so many leisure and business travelers."

The Asheville area has become a popular destination because it offers something for everyone: national and regional breweries, distilleries and wineries; award-winning independent restaurants and craft cocktail bars; zip lining and hiking throughout the beautiful Blue Ridge Mountains; and historic sites like the Biltmore Estate, the largest privately owned house in the United States. Beyond the obvious attractions for leisure travelers, Asheville is a popular choice for corporations, who see the eclectic city as a perfect meeting or conference destination to drive high attendance and satisfaction.

Designed as a lifestyle hotel brand, all Cambria Suites properties are new-construction and feature a larger lobby to give guests a more social atmosphere; all-suite rooms that are larger than standard hotel rooms and include separate living, working and sleeping space; and the latest technology that allows guests to stay connected while they travel.

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